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Eleven Founder/Mixer Jeff Payne brings childhood imaginations to life in Target’s new spots, “Dino Clash” and “Giant Steps,” themed in alignment with the recent release of “Jurassic World: Fallen Kingdom.”

The spots, created by Deutsch LA, dircted by Reza Rasoli and mixed by audio post-production studio Eleven, reference childhood games to advertise Target's line of Jurassic World-themed dinosaur figurines.

The campaign pays homage to the vastness of children’s imaginations, beginning with shadows of roaring dinosaurs that turn out to be toys and figurines. 

Click here to view “Dino Clash” on Vimeo: https://vimeo.com/276498100

Click here to view “Giant Steps” on Vimeo: https://vimeo.com/276498387

Screenwork Credits
Agency: Deutsch LA  Producer: Geoff Tarr |  Production: Pet Gorilla, Director: Reza Rasoli  | Audio Post Studio: Eleven Mixer: Jeff Payne, Assistant Mixer: Andrew Smith, Executive Producer: Melissa Elston, Producer: Maddee Bonniot

About Eleven
Eleven is a boutique, audio postproduction studio in the heart of Santa Monica, California, designed to serve the advertising community. Revered by top advertising agencies and editorial shops for its commitment to creativity and client service, Eleven has a long standing reputation as an industry leader in sound mixing for commercials and media. Eleven’s clients are drawn not only to the unparalleled talent of its Mixers, staff and technology, but also to the culture and intimate vibe that the atmosphere of the studios and facilities provide. Reflecting the humor of its Founder/Mixer Jeff Payne, Eleven was named as an homage to “Spinal Tap.” (Not familiar? Do a little research).