LumaForge to Setup a Mini Post Facility To Showcase Latest Storage Offerings for Clients
The latest advancements in shared storage at this years NAB conference won’t be found on the trade show floor. That’s because LumaForge, the Los Angeles based storage company is instead arranging appointment only demos in their ShareStation Workflow Suite at nearby Encore Hotel.
LumaForge Co-founder Josh Minney explains the decision to forgo the traditional approach, “Every year it’s easy to get caught up in spec sheets, buzz words and empty promises, there’s a lot of noise out there. Where the ShareStation really shines is in a real world edit environment, and that’s what we’ve decided to recreate at the Encore. Our clients are invited to spend an hour or so with us, walk through our systems, ask questions, and really get a feel for how a ShareStation would deploy at their facility. We also encourage people to bring their own footage and computers to work from; investing in shared storage can be a major part of a company’s budget, and they don’t want surprises. We’d rather our customers gamble downstairs in the casino than with their storage vendor.”
The company’s has gained steady momentum over the past year with a number of high profile case studies featured in various user groups and message boards throughout the web. The most prominent case study came from Swiss National Television; a large European broadcast operation that was months away from abandoning the Final Cut platform after a two-year long search for suitable storage left them empty handed and unable to upgrade their edit bays. In a last ditch effort the team came to LumaForge with their requirements and have been working smoothly on a ShareStation ever since. Additional case studies have been released centered around VFX, Color, DIT, and VR workflows.
LumaForge’s ability to simplify complex networking and package high performance shared storage into various form factors has opened doors into many segments of the M&E market that have been underserved thus far. “Traditional SANs are often out of the question for many facilities because of cost and the need for dedicated IT personnel to manage them. It’s these sorts of companies are that could most benefit from getting off sneakernet and onto shared storage, that’s who we’re trying to help.” says CEO Sam Mestman.
The ShareStation Workflow Suite at Encore will be open Monday, April 18th through Thursday, April 21st. Clients interested in visiting are encouraged to email contact@lumaforge.com to set up an appointment. The suite will be open for media briefings Sunday, April 17th in the afternoon.
(310) 752-9993
Sales Inquiries: sales@lumaforge.com
Media Inquiries: sales@lumaforge.com
Union’s Jono Griffith Brings Fans, Animal Kingdom, and a Giant Together For “Magic Sunday”
Never before have humans, animals, and other creatures so seamlessly integrated and so fondly interacted in the shared experience of Sunday football. YouTube TV's new spot, “Magic Sunday,” is exactly as advertised: a fantastic blend of humor, whimsy, and sports fandom. Originated at the YouTube Creative Studio, directed by Matthijs van Heijningen of MJZ, with VFX by The Mill, and edited by Union’s Jono Griffith, the project succeeds in part because of the team’s attention to detail (like the ram fluffing the couch cushions and the jaguar eyeing the cardinal), which playfully captures the excitement of NFL Sunday Ticket. “This one was a treat of a job,” says Griffith. “The editing involved making sure there was space and time for the animation to communicate at its best whilst deciding what would be most charming. Movie magic is a lot of fun, and it was a team effort with the guiding eye of my friend Matthijs and the experience of The Mill; the script from YouTube Creative Studio was smart and simple and had a big smile all over it, and although it was very ambitious, everyone involved aimed for the top shelf and we got it there…with the smile still intact.” The choice of “Sunday Morning” by the Velvet Underground adds a perfect touch to the light-hearted tone of the spot. Read More