My SPW NewsPage View

Matt Miller, President and CEO of AICP, today announced that Susan Credle, Global Chief Creative Officer of FCB, will serve as the 2018 AICP Next Awards Judging Chair, and Master of Ceremonies at the AICP Next Awards presentation on June 12, 2018. Credle also lent her support to the AICP Awards Call for Entries, appearing in a short film, which can be viewed here. The deadline to enter the AICP Next Awards has been extended to March 16^th. Click here for details.

 “This is an amazing jury of great creative minds who practice innovation every day.” said Credle. “I’m looking forward to spending time with this group and identifying the work that most exemplifies the forward-thinking approach of the AICP Next Awards.”

Credle selected Jury Presidents for the 10 AICP Next Awards categories. The Jury Presidents in turn select the judges for their discipline. Serving as AICP Next Awards Jury Presidents for 2018 are:

• Website - Winston Binch, Chief Digital Officer, Deutsch North America
• Virtual Reality - Jen Dennis, Head of VR, RSA VR 
• Branded Content - Geoff Edwards, VP/Executive Creative Director, R/GA   
• Viral - Kerstin Emhoff, Co-Founder/Executive Producer, PRETTYBIRD Cause Marketing - Katherine Keating, Publisher, Vice Media Impact 
• Mobile - Danielle Lee, Global Head of Partner Solutions, Spotify 
• Integrated Campaign - Jaime Robinson, Co-Founder/Chief Creative Officer, Joan 
• Innovation - Jimmy Smith, Chairman/CEO/CCO, Amusement Park Entertainment
• Experiential - Tereasa Surratt, Group Creative Director/Executive Director of Experiential, Ogilvy Global
• Social – Fernando Machado, Global Chief Marketing Officer, Burger King  

In addition to selecting the judges for their respective categories, the Jury Presidents serve on a Curatorial Committee that selects the Most Next Award (the top prize for the Next Awards) from among all the categories, as well as review the findings of each jury to ensure proper eligibility and appropriateness to category. Joining the Jury Presidents as Curators At Large are: Rei Inamoto, Founding Partner, Inamoto & Co. (2012 AICP Next Awards Judging Chair);Allen Mask, VP/ Marketing, Intelligence and Partnerships, Sonos; Jeff Kling, Chief Creative Officer, Fallon Worldwide (2016 AICP Next Awards Judging Chair); and Rob Reilly, Global Creative Chairman, McCann Worldgroup(2015 AICP Next Awards Judging Chair). 

“Susan’s reputation as an influencer and steward of creativity is unparalleled,” noted Miller. “She has a long history with the AICP Show and the AICP Next Awards, having served on the Curatorial Committees of both. We are excited about the energy and perspective she will bring to the process.”

At the AICP Next Awards presentation, winners of the Integrated Campaign category present case studies exploring the creative and strategic thinking behind each winning piece.   The AICP Next Awards will be held at the Tishman Auditorium on June 12^th.  It is one of the tent-pole events of AICP Week, which also includes the AICP Show: The Art & Technique of the American Commercial, premiering June 14^th at The Museum of Modern Art in New York, as well as AICP Week Base Camp (June 12^th -14^th).  Base Camp, which is open throughout AICP Week at The Helen Mills Theater at 137 W. 26^th Street, will feature thought provoking seminars, exhibitions, and serve as a gathering spot for AICP Week attendees.

The work of the AICP Next Awards winners, along with that of the honorees of the AICP Show, The Art & Technique of the American Commercial, becomes a part of the archives of The Department of Film at The Museum of Modern Art in New York City.

ABOUT AICP WEEK
AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebration in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.

ABOUT AICP
AICP represents, exclusively, the interests of independent companies that specialize in the production and post production of commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry. Founded in 1972, AICP assists its members by: disseminating information; representing production and post production companies within the advertising community in business circles, in labor negotiations and dealing with employment issues; and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production and post production via events and awards shows.