My SPW NewsPage View
Los Angeles-based boutique audio facility Pivot Audio was recently tapped by TBWA\Chiat\Day to craft the perfect music to accompany the intimate yet powerful Gatorade spot “Sisters in Sweat,” starring Serena Williams and directed by Jaci Judelson of Tool of North America. In the spot, Williams speaks a message to her newborn daughter that is at once personal and universal, inspiring young female athletes everywhere to keep playing.
Led by music producer Guy Amitai, Pivot Audio designed a subtle lullaby-style version of Alicia Keys’ “Girl on Fire” to match the spot's intimate mother/daughter message and further underscore the theme of female empowerment. Amitai sought out a singer who would sound like a typical woman humming a lullaby to her daughter, rather than a polished professional singer. The stripped-down track was arranged by Roma Otto and recorded by Dana Winter at Pivot Audio.
“This project held a special importance for me as a father of a young girl with another one on the way,” shared Amitai. “The message was so touching and really struck a chord. With our exceptional female composer and musician duo of Roma and Dana leading the way, a stellar song as our basis, and great clients to collaborate with, this was a memorable project and we’re honored to have contributed.”
About Pivot Audio
Pivot Audio writes and produces original music for the moving picture. Based in Los Angeles and Amsterdam, Pivot works with advertisers and filmmakers to create the perfect sound for creative projects of all shapes and sizes. To date Pivot has completed hundreds of projects for the world’s top directors, advertising agencies, and brands. http://www.pivotaudio.com
All content presented within the SHOOT Publicity Wire (SPW) release section only of SHOOTonline.com is that of the submitter. Information from this SHOOT Publicity Wire (SPW) news release and others posted to SPW may be redistributed in part or in whole by members of the media, bloggers, and cinema, TV, entertainment, film, commercial, online video production and post, celebrity fan sites as per SPW Copyright Notice.
This SPW NewsPage Post is powered by SHOOTonline.com.
SHOOT and SHOOTonline are registered trademarks of DCA Business Media LLC.