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2C Creative (“2C”) was recently tapped by ABC Network to develop a comprehensive graphic toolkit for the launch of its new music-based reality series, “Boy Band.” The goal was to capture the youthful essence of the show by developing modern, fresh and modular visual elements that could be implemented across ABC’s on-air and digital platforms.

In “Boy Band,” which premieres on ABC Thursday, June 22, undiscovered young talent from across the country battle it out to become a member of the next great music sensation.

Working closely with ABC’s senior creative team, 2C established the toolkit’s look and feel – a motif of vibrant contrasts – the creative agency set out to create an animation logic that would complement the design.

“We wanted it to feel fresh and modern while maintaining function, displaying information in an efficient and interesting way,” explained 2C Design Director Luis Martinez. “A key component to finding success here was having an avid and prolific collaboration with ABC, which resulted in a wonderfully smooth process.”

2C used After Effects to fully animate the package, which included an open, endpage, lower third, title cards, transitions, mortises, backgrounds and flourishes. Watch promos featuring the design elements: http://2c.tv/campaign/ABCBoyBand/

“We loved the look and feel 2C came up with for the launch of ‘Boy Band.’  It really elevated the show and gave us so many elements to play with. It has a great editorial vibe and strong graphic visuals,” said Lucas Aragon, Design Director at ABC.

Credits

ABC Network

Spot:
Producer: Heidi Strock
Editor: Tanya Dunn
Creative Director: Christina Karaba

Design:
Design Director: Lucas Aragon
Art Director: Monica Helberg
Designer/Animator: Jeff Jankens
Senior Design Producer: Gilda Reinert

2C

Design
Chief Creative Officer: Chris Sloan
Art Director: Luis Martinez
Motion Designer: Andy Fernandez
Motion Designer: Dmitri Zavyazkin

About 2C Creative
2C Creative is an award-winning creative agency and content production company. 2C’s creative + content = award-winning promos, brand integrations, live-action shoots, design & original series for TV networks, studios and national advertisers. The company’s promotion and design clients include, among many others, such notable brands as FOX, HBO, TNT, Discovery Channel, Velocity, FXX, Oxygen, Science Channel, Nickelodeon, Optimum, 20^th Television and Warner Bros. Domestic Television Distribution. 2C’s passionate creative team, which has earned 37 coveted PromaxBDA Awards in the past seven years alone, comprises some of the nation’s top talent from film, television, advertising and design. For more information, please visit: www.2c.tv.