DALLAS --(SPW)--
Stephen Arnold Music, the World Leaders in Sonic Branding, and home of The Vault production music library, has announced the addition of Mark Sanders, Director of Business Development, to their executive team. A highly-experienced media professional, Sanders will expand Stephen Arnold Music’s reach across a diverse range of platforms.
With over a decade of experience in radio, digital, sports and sponsorship sales at CBS and Clear Channel (iHeart) Radio, Sanders brings a deep personal network and expert knowledge of integrated media to Stephen Arnold Music. Most recently, he was Director of National Sales, Texas, for CBS Radio, and prior to that served as Senior Account Rep and National Sales Manager at Clear Channel/iHeart Radio in Austin.
Sanders has extensive relationships with industry professionals, agencies and marketing resources, together with an intimate knowledge of national and local sales. Combined, these attributes make him uniquely prepared to create new developmental solutions for Stephen Arnold Music in the emerging media landscape.
"With the ongoing fragmentation of media today, it's more important than ever to create emotional ties to brand messages,” Sanders says. “Stephen Arnold Music’s sonic branding expertise builds a bridge between the message and that emotional resonance, leading to unparalleled brand recall. SAM's portfolio of assets, and their long history of innovation, make this an extraordinary place to lead business development.”
Stephen Arnold Music compositions can be heard daily in more than 500 million homes worldwide - with over 20 years of success in delivering the sounds that make a difference to CNN, ESPN, China Central Television, and a full 35% of all US local TV markets.
“New channels are constantly opening up to media companies, content creators and brands,” says Stephen Arnold, President of Stephen Arnold Music. “Mark Sanders’ ability to identify and build successful solutions across multiple platforms make him a valued member of our team.”
About Stephen Arnold Music
Often referred to as the most-heard, least-known composers in America, Stephen Arnold Music’s creativity is experienced every day in more than 100 million homes throughout the U.S. Based in Dallas with offices in San Diego and New York, with additional recording studios in Santa Fe, “The World Leader In Sonic Branding™ has more than 20 years of success delivering impactful, brand-defining music that makes a difference for today’s top broadcast networks, cable channels, television stations, film production studios and advertising agencies. With multiple Emmys, Addys and Promax Golds to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape.
For more information, please visit http://www.stephenarnoldmusic.com
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