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Produced by the National Association of Broadcasters(NAB) and held November 9-10 at the Javits Convention Center in New York City, the 2016 NAB Show New York will host the inaugural Live Streaming Conference on Wednesday, November 9. Facebook executive Bob Gruters, U.S. group lead, Tech/Telco, Entertainment, and Multicultural, will keynote the event.

Produced in association with Digital Media Wire, the one-day Live Streaming Conference will address a multitude of topics related to live streaming video and feature pertinent research, case studies, keynote presentations, panel sessions, and discussions between industry leaders. In addition, the conference will explore the latest methods that content creators, brands, and marketers are using to build, grow, engage, and monetize their audiences via live streaming video.

Geared toward broadcasters, cable companies, technologists, digital media professionals, agencies and content owners, the conference will feature the latest insights and research around the state of live streaming, how to build audiences, current best practices for analytics, newest forms of content distribution, and the latest monetization strategies.

Thanks to the rise of mobile, people are now expecting, if not demanding, that communication be more immediate, expressive, and immersive. Facebook is at the forefront of mobile video, with 100 million hours of video watched on the platform each day. In this session, Gruters will share a unique view on the future of mobile video, upcoming video formats such as live streaming, and what brands should do to keep pace and understand the value of their mobile video efforts.

“Live streaming technology is providing new ways for content owners and broadcasters to reach new audiences and better serve their core viewers,” said Chris Brown, NAB executive vice president, Conventions and Business Operations. “NAB Show New York will provide valuable insights on today’s media landscape that will inspire and inform attendees in the development of media strategies and business plans.”

Bob Gruters is the U.S. group lead for Facebook’s Tech/Telco, Entertainment, and Multicultural business teams in North America, overseeing marketing relationships with leading brands across these key verticals. With more than 20 years of experience, Gruters has held key leadership positions across the marketing and advertising industry that span television, digital, print, and out-of-home media.

Prior to joining Facebook, Gruters launched REVOLT Media, Sean Combs’ television and digital music platform, where he was executive vice president of sales and marketing. Before that, he was senior vice president of client development at Univision and vice president of business development at Viacom representing the Entertainment Group, which included Spike TV, Comedy Central, TV Land and CMT. Before his career in television, Gruters led marketing services for The New Yorker at Conde Nast.

New for NAB Show New York in 2016, 60+ educational sessions will be held on five Inspiration Stages located throughout the show floor. Each stage will feature 30-minute sessions on topics such as New York film and television productions, live events, news, innovation investments, advanced advertising, over-the-top content, virtual reality and satellite media. Additionally, the show floor will feature an area dedicated to networking and interacting with session speakers and panelists. In addition to the Post|Production Conference, NAB Show New York attendees can further expand their conference experience by registering separately for three new workshops highlighting drones, 4K and HDR production.

About NAB Show New York
Produced by the National Association of Broadcasters and co-located with InfoComm Connections, NAB Show New York will be held November 9-10 at the Javits Convention Center. With more than 7,000 attendees and 300 exhibitors, NAB Show New York showcases the best in next-generation technology for media, entertainment and telecom professionals with education focused on television, film, satellite, online video, live events, corporate A/V, production and post. For complete details, visit www.nabshowny.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.