Durable Goods Founder Michael Merryman Joins Creative Film Management’s No Smoke as Executive Producer
LOS ANGELES --(SPW)--
Production company No Smoke has brought on Michael Merryman as executive producer. The announcement was made by Andrew Swee, partner and executive producer at Creative Film Management (CFM), the production management company of which No Smoke is a unit.
Merryman has enjoyed a multifaceted career in the space where art, advertising and entertainment intersect. In 2011, he co-founded Durable Goods, a company known for producing moving images for brands and entertainment properties, connecting talent with ideas and communicating clearly with clients in an open, creative atmosphere.
“Joining No Smoke was an absolute no brainer because of our shared vision about both the future of this business and the means for getting there,” said Merryman.
Earlier, Merryman enjoyed a 15-year freelance career beginning while in film school (literally sweeping stage floors) and continuing through nearly every creative department—with forays in the art world, TV and ultimately back to directing commercials—before realizing his true passion as an executive producer. Since then, his focus has always been on bringing his particular point of view to the creative process by working intimately with directors to capture value in their vision while achieving the overarching goals of the clients and agencies that make it all possible.
“Michael’s cross-disciplinary experiences uniquely suit him to help us lead No Smoke and CFM to its next chapter,” Swee said. “He’ll serve as a liaison between talent, ideas, and production while opening new paths to growth.”
About Creative Film Management (CFM)
For more than two decades, CFM’s production companies have created cutting-edge commercials for major brands, including Bud Light, IBM, Toyota, Johnson & Johnson, Burger King, Pepsi, Intel, McDonald's, Ford, Nationwide and Frito-Lay. CFM directors are organized into connector groups across a number of production companies aimed at providing laser-focused market induction.
About No Smoke
Founded in 2008, No Smoke is a production company that represents a diverse group of directors for TV commercials, music videos and online and integrated content. A division of Creative Film Management, No Smoke has offices located on the East and West coasts. www.nosmoke.tv
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