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Leftchannel Founder and Creative Director Alberto Scirocco was a featured speaker at CoMotion 2016 Conference at SCAD (Savannah College of Art & Design). Scirocco participated in the Panel Discussion entitled: “Remaining an Artist in the Commercial World.” www.comotion2016.com

 

Originally from Milan, Italy, leftchannel Founder and Creative Director Alberto Scirocco was literally born into a life of art and creativity – hailing from a long line of architects that date back to the construction of St. Peters Square in Vatican City in 1586. 

 

With a greater calling for design, Alberto found himself attracted to the more contemporary and experimental graffiti art. But rather than the traditional covert approach, Alberto obtained permission and support by the city of Milan to use graffiti to embellish abandoned structures. At the age of 17, Alberto debuted his first exhibition at the famed La Triennale di Milano. A few years later, he took that experience to the U.S. where he studied art at the Columbus College of Art & Design.

 

For Alberto, that focus on fine art rather than solely computer animation is key to the aesthetics that define leftchannel, the motion design & animation studio he’s led since 2003. The studio’s seamless ability to integrate elements of illustration, painting and sculpture into motion has defined the company’s unique perspective and explains why so many clients are turning to this design-driven, international studio.

 

Leftchannel’s signature style is ever-present on some of their most recent projects including two new Promos for E! and Fashion Week/New York; animation for a vibrant, new open for Discovery Science “Rise & Sci”; and character animation for a University of Colorado Health and Welfare Plan Initiative entitled “Brussels + Muscles.” leftchannel was a 2014 SXSW Excellence in Title Design Finalist, “Feed Your Creative Brain // motion 2013.”

 

Looking ahead, Alberto sees the untapped potential of motion graphics & design to help not only create content, but package it. “It can sometimes feel like every good idea has been done before, but that’s not true,” Scirocco says. “There are endless possibilities, it’s all in how you approach it. If you come into an assignment with a mindset of there’s endless opportunity then you tend to look at the world with a sense of abundance. It is our job as motion designers to take those opportunities and define a concept and method to create something meaningful.”

 

Recently, Alberto has been invited as a high-profile speaker to PromaxBDA and for the last three years to the motion Conference in Santa Fe, New Mexico. To date, leftchannel’s pioneering talent has been applied to a multitude of projects including film, advertising, broadcast graphics, architecture, retail planning, digital installation and environmental design.

 

Founded in 2003 and headed by Creative Director Alberto Scirocco, leftchannel is a motion design studio comprised of multidisciplinary graphic design artists, specializing in motion graphics. Scirocco began his career as a celebrated artist in design and art in Italy before moving to the U.S., where he helped establish the leftchannel studio in Columbus, Ohio. Scirocco’s passion for fine art is a driving force behind the firm’s decisively individualistic and pioneering capabilities. He has been a high-profile speaker recently at PromaxBDA and at the motion Conference in Santa Fe, New Mexico. Leftchannel’s innovative talent has been applied to a multitude of projects including film, advertising, broadcast graphics, architecture, retail planning, digital installation, projection mapping, and environmental design. 

 

To learn more about leftchannel, go to their web site: www.leftchannel.com

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