Tuesday, September 19, 2017

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Monday, Feb. 1, 2016
Image from JELD-WEN "Beat" spot courtesy of Wondersmith.
JELD-WEN and CMD Leverage Brand's 2016 HGTV Dream Home Sponsorship with National TV Spots from Wondersmith, Directed by Andrew Hardaway
ScreenWork Credits: 
Spot Name: JELD-WEN "Beat"
Running Time: :30
Debut Date: Jan. 29, 2016
 
Film Locations: In and around Charlotte, North Carolina.
 
Main Toolset: 6K RED EPIC DRAGONS for principal photography; Apple Final Cut Pro 7 for editing; animation, compositing, VFX and finishing via Autodesk Maya, Chaos Group's V-Ray, Adobe Creative Suite, The Foundry's Nuke, Blackmagic Design’s DaVinci Resolve.
 
Client: JELD-WEN Windows and Doors
Vice President of Marketing: Jim Parello
 
Advertising Agency: CMD
Creative Directors: Steve Cox, Gary Golden
Account Supervisor: Scott Peters
Agency Producer: Brenda Jacobs
 
Production Company: Wondersmith
Director: Andrew Hardaway
Executive Producer: Joe Murray
Director of Photography: David Wilson
Editor: Pedram Torbati
Creative Director: Thom Blackburn
VFX Supervisor: Byron Nash
 
Custom Score: Jeff Elmassian, Endless Noise
 
Color Grading Company: Incendio
Colorist: Luis Silva, Incendio
 
Final Mix: Mike Lee, 26 Inch Audio
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