Fox’s ‘Empire’ & Saks Fifth Avenue Team Up To Bring Hit Drama’s Iconic Style To Life
Multi-Platform Partnerships Featuring Curated Collections from Alexis Bittar, Cushnie et Ochs, Jimmy Choo and MCM Launching Fall 2015
NEW YORK and LOS ANGELES --(SPW)--
FOX’s record-breaking drama EMPIRE and Saks Fifth Avenue announced an exclusive partnership to bring the highly covetable fashion inspired by the #1 broadcast entertainment series to life. EMPIRE and Saks Fifth Avenue’s multi-platform collections will be available in-store, online and on-screen and will celebrate the hit drama’s dynamic, buzz-worthy fashion timed to the series’ second season premiere in September.
The partnership will feature curated collections from luxury fashion brands that represent the hit drama’s glamorous aesthetic including fine jewelry from Alexis Bittar, women’s ready-to-wear from Cushnie et Ochs, men’s and women’s footwear from Jimmy Choo and handbags and accessories from MCM.
Exclusive EMPIRE-curated windows will be on display at Saks Fifth Avenue’s New York and Beverly Hills flagships from September 10 through October 7. EMPIRE actor Trai Byers will also be featured on the cover of Saks Fifth Avenue’s fall magalog in Saks Fifth Avenue Collection’s Fabric #1.
“This unprecedented partnership with Saks Fifth Avenue, Alexis Bittar, Cushnie et Ochs, Jimmy Choo and MCM celebrates EMPIRE’s mark on the fashion world,” says Jeffrey Godsick, President, Twentieth Century Fox Consumer Products. “The influence EMPIRE has had on so many aspects of popular culture proves it has the ingredients to become a stand-alone fashion brand.”
“The lines between fashion and entertainment are intersecting,” said Marc Metrick, President Saks Fifth Avenue. “Harnessing this moment is a key underpinning to our strategy as it brings energy and uniqueness to the shopping experience at Saks.”
Items from each designer will be curated to create an EMPIRE collection available at select Saks Fifth Avenue stores nationwide and saks.com. The EMPIRE looks will also be available online at each brand’s website and stand-alone retail locations.
In addition, Saks will host a September launch event in New York and men’s luxury made-to-measure suiting events throughout September and October at locations in New York, Beverly Hills, Chicago, Boston, Houston, Bal Harbour, San Francisco and Atlanta. For more information, please visit saks.com.
Having taken TV audiences by storm in its record-setting first season, EMPIRE returns as the No. 1 series on broadcast television. A drama about a family dynasty, set within the world of music, glamour, danger and power, EMPIRE shattered ratings records every week in its debut season; spawned hit records “Drip Drop” and “You’re So Beautiful”; and made Cookie Lyon a household name.
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About EMPIRE
From Imagine Television in association with 20th Century Fox Television, the series was created by Academy Award® nominee Lee Daniels and Emmy Award winner Danny Strong, and is executive-produced by Daniels, Strong, Academy Award- and Emmy Award-winning producer Brian Grazer, Ilene Chaiken and Francie Calfo. “Like” EMPIRE on Facebook at EmpireFOX. Follow the series on Twitter @EmpireFOX and join the discussion using #empire. See photos and videos on Instagram by following @EmpireFOX.
About SAKS FIFTH AVENUE
Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson’s Bay Company brand portfolio, Saks operates 39 full-line stores in 22 states, five international licensed stores and saks.com, the company’s online store.
About TWENTIETH CENTURY FOX CONSUMER PRODUCTS
A division of 21st Century Fox and recognized industry leader, Twentieth Century Fox Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Century Fox Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, the flagship studio leading the industry in supplying award-winning and blockbuster primetime television programming and entertainment content.
EMPIRE TM & © 2015 Twentieth Century Fox Film Corporation. All rights reserved.
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