On behalf of Under Armour, Steve Battista, senior vice president of brand creative, accepted the first CLIO Sports Brand Innovation Award for the company’s revolutionary creative work in sports advertising, marketing and communications.
The Grand CLIO Sports Award, the program’s highest honor among the winners, was awarded to exceptional projects that push the boundaries of creativity, as selected by a distinguished panel comprised of industry innovators and leaders. Each jury awarded a Grand CLIO to one truly exceptional piece of work within each medium.
Design –Toronto Maple Leafs Winter Classic Jersey Package, Maple Leaf Sports & Entertainment Ltd.
Digital / Social –Mobilizing the 12th Man, Memac OgilvyEntertainment
Direct –Mark of a Champion, Cummins and Partners
Engagement –Alert Shirt, CHE Proximity
Integrated Campaign –SPORTS MATTER, DICK’S Sporting Goods
Out of Home – Samsung Telecommunications America, LeBron “Together We Rise” Mosaic, R/GA
Partnerships, Sponsorships & Endorsements –United States Olympic Committee
Partnership, Octagon Inc. & BMW North America
Print – Completely Pure, BrandHealth
Public Relations – Keeping Olympic Wrestling in the Ring, Ketchum Sports & Entertainment
Video / Film – Beats by Dr. Dre, Hear What You Want, R/GA
“CLIO Sports was launched to highlight and celebrate the impressive creative work happening in sports, one of the most lively and dynamic fields for marketing and advertising,” says CLIO Executive Vice President Nicole Purcell. “Last night was an education for everyone, as these winners are setting the bar for innovation and excellence in sports and beyond.”
CLIO Sports Award winners represent a diversity of talents, with breakthrough work chosen by a founding jury comprised of creative elite such as Lon Rosen, EVP and CMO of the LA Dodgers; Brendan Ripp, publisher of Sports Illustrated; John Miller, CMO of NBCSports; and Lisa Baird, CMO of the United States Olympic Committee.
The awards include two types of recognition; the Brand Innovation Award celebrates a company that has revolutionized the sports advertising, marketing and communications landscape, this year given to Under Armour. CLIO Sports Awards are given to athletes, leagues and associations, media and news outlets, teams, and brands producing exemplary creative work.
In its milestone 55th anniversary year, the CLIO Awards launched CLIO Sports, the newest global awards program, following May’s inaugural CLIO Image Awards, honoring creative excellence in the fashion and beauty industries.
About The CLIO Awards
The CLIO Awards is one of the world’s most recognized awards competitions for advertising, design and communications. The CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. To this day, CLIO’s iconic statue is the most widely recognized and coveted symbol of the industry’s creative accomplishments.
CLIO Mission
Our mission is to honor the groundbreaking work and talent that push the boundaries of creativity. Everything we do is fueled by our passion for celebrating the power of creativity, provoking action and nurturing your vision. As the standard bearer for visionary communications, we award those creators whose work exemplifies inventive thinking. Celebrating Inspiration. Honoring Imagination. Fostering Creativity. This is the very essence of the CLIO Awards.
