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A special panel entitled "Beyond the Jingle: How to Get Your Music into Film Trailers and Commercials" will be presented on May 6th at 5 PM at the Hyatt Regency Century Plaza Hotel, in Century City, CA, during Music Biz's three-day Music Biz 2014 conference. The Asbury PR Agency of Beverly Hills has teamed with the Music Business Association (formerly NARM and digitalmusic.org) to produce this unique and special presentation.

 

Nicole Hennessey, Director of Communications for the Music Business Association, said, "If you have never attended a Music Biz event, this is your chance to get to know our association, reap the benefits of three-days packed with programs and discussions that reflect the hot button issues in the industry, and rub elbows with the association's influential membership of music biz decision-makers." She adds, "We are pleased to be working with Dan Harary from The Asbury PR Agency, who suggested this special panel to us, and who will also be producing the session." 

 

The session brief for "Beyond the Jingle: How to Get Your Music into Film Trailers and Commercials" is as follows: "Have you ever wondered how to go about getting your original music or song placed within a movie trailer or a TV commercial? Join this panel of industry experts as they lead musicians and their managers through the world of music placements for entertainment and advertising campaigns. The session will discuss how to interact with music supervisors and how to pitch your music to top film trailers houses and ad agencies, as well as how to get your music heard by music publishers and third party licensing companies." 

 

Speakers appearing on the special panel include: 

 

Moderator:

 

 

Sally began her career at The Jupiter Drawing Room, a world-renowned advertising agency in Johannesburg, South Africa. Next was a stint at InterBrand, a global branding and marketing services-company. After InterBrand,  an opportunity at Ogilvy/Los Angeles brought her to the U.S. From there, Sally transitioned to the client side of the business at Kenwood USA, where she was the Director of Marketing. After that, Sally became Vice President of Marketing at Clarion USA. And then the music business came calling. 

 

Today, as the Executive Producer at The Hit House, Sally brings her vast marketing and branding experience to the music business. Besides her role as executive producer, Sally also initiated the creation of the Funny Bone and RE: ACTION production music libraries. Tracks from these libraries have been used in a long list of movie trailers, television shows, and commercials.

See: www.thehithouse.com 

 

 

Six years of Music Supervision later, Exum has made a name for himself on some of the largest film advertising campaigns of the past decade. His projects include music for trailers promoting "The Hangover," "The Dark Knight," "Watchmen," "Man Of Steel," "Edge Of Tomorrow," "Wreck It Ralph," "X-Men: Days Of Future Past," and many others while working for such noted film marketing houses as BLT & Associates, Buddha Jones, mOcean, and Wild Card. 

In 2010, Exum co-launched a freelance music supervision collective named High Bias Industries. See: www.thehithouse.com

 

 

Previously, Dan had been Riptide Music's Senior Producer (prior to the formation of Riptide Music Group) for the past 12 years. In that role, he co-produced and collaborated on several epic hybrid film trailer albums with Riptide composers Cliff Lin, Daniel Lenz, John Mattox, Kathie Talbot, and others. Recent Riptide trailer music credits in which Silver was involved include music placements within the trailers for "Noah.", "The Wolf of Wall Street," and "Iron Man 3" along with global and national commercials for TRESemmé, Apple iPad and Miller Lite. Silver's own music and sound design can also be heard in numerous trailers, TV shows and commercials. 

 

In addition, Silver is a co-founder and talent curator of the Quantum Collective, an innovative music marketing collective that brings musicians, artists, celebrities and consumer brands together through original programs and live events. Quantum and Silver presented the 3rd annual "Southwest Invasion" music event, which took place during the 2014 SXSW conference in Austin. Riptide Music Group was one of the corporate sponsors of that event, which featured performers including Lisa Marie Presley, A Great Big World, Mary Lambert, Suzanne Vega, Barcelona, Dirty Vegas, and many other acts. See: www.riptidemusic.com 

 

 

Ali heads up business development, manages studio production, and oversees all creative and licensing aspects at Immediate Music.  Her primary focus is to continue producing premium music and epic trailer scores for motion picture advertising, product advertising and television promos, all while mindfully creating strategies and streamlining production in an effort to meet the anticipated needs that marketing will create.  

 

Most recently securing music in promotional campaigns for "Call Of Duty: Ghosts," "The Hunger Games: Catching Fire," "The Hobbit: The Desolation of Smaug," "Captain America: The Winter Soldier," "Neighbors," "Maleficent," and just recently, "Amazing Spider-man 2," Ali's day-to-day activities always consists of direct communication with creatives in film studios and marketing agencies. 

 

Aside from her work at Immediate Music, Ali has been building a career in music supervision since 2006.  She began her career supervising music for theatrical teasers, trailers, television, radio, short films, new media, video games, and home entertainment campaigns at Ignition Creative. Ali was enticed by the creative process involved in producing music for film advertising, and transitioned from the client side in 2010. See: www.immediatemusic.com 

 

 

Jesse has overseen the use of music in numerous movie marketing campaigns, winning two Golden Trailer Awards for Best Music along the way. He has also freelanced on a handful of features, documentaries and TV shows. With a love of all things music and film related, Jesse is constantly looking for the next great track to define a campaign and push the boundaries of entertainment marketing.  See: http://www.seismicproductions.com/site/

 

 

Music Biz 2014, which will be held May 6-8, is the music industry's premier event, giving the commerce and content sectors a place to meet with trading partners, network with new companies, and learn about new trends and products impacting the music business. Registration is available now. For more information or to sign up for the conference, visit http://www.musicbiz2014.com