LumaForge to Setup a Mini Post Facility To Showcase Latest Storage Offerings for Clients
The latest advancements in shared storage at this years NAB conference won’t be found on the trade show floor. That’s because LumaForge, the Los Angeles based storage company is instead arranging appointment only demos in their ShareStation Workflow Suite at nearby Encore Hotel.
LumaForge Co-founder Josh Minney explains the decision to forgo the traditional approach, “Every year it’s easy to get caught up in spec sheets, buzz words and empty promises, there’s a lot of noise out there. Where the ShareStation really shines is in a real world edit environment, and that’s what we’ve decided to recreate at the Encore. Our clients are invited to spend an hour or so with us, walk through our systems, ask questions, and really get a feel for how a ShareStation would deploy at their facility. We also encourage people to bring their own footage and computers to work from; investing in shared storage can be a major part of a company’s budget, and they don’t want surprises. We’d rather our customers gamble downstairs in the casino than with their storage vendor.”
The company’s has gained steady momentum over the past year with a number of high profile case studies featured in various user groups and message boards throughout the web. The most prominent case study came from Swiss National Television; a large European broadcast operation that was months away from abandoning the Final Cut platform after a two-year long search for suitable storage left them empty handed and unable to upgrade their edit bays. In a last ditch effort the team came to LumaForge with their requirements and have been working smoothly on a ShareStation ever since. Additional case studies have been released centered around VFX, Color, DIT, and VR workflows.
LumaForge’s ability to simplify complex networking and package high performance shared storage into various form factors has opened doors into many segments of the M&E market that have been underserved thus far. “Traditional SANs are often out of the question for many facilities because of cost and the need for dedicated IT personnel to manage them. It’s these sorts of companies are that could most benefit from getting off sneakernet and onto shared storage, that’s who we’re trying to help.” says CEO Sam Mestman.
The ShareStation Workflow Suite at Encore will be open Monday, April 18th through Thursday, April 21st. Clients interested in visiting are encouraged to email contact@lumaforge.com to set up an appointment. The suite will be open for media briefings Sunday, April 17th in the afternoon.
(310) 752-9993
Sales Inquiries: sales@lumaforge.com
Media Inquiries: sales@lumaforge.com
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagรกn Muรฑoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors whoโll highlight this yearโs winners. The conversation will include a discussion about the winning work, including insights... Read More