Commercial production house SFI (Simpson Films), headed by founder/director Jerry Simpson, has signed Lynn Reif Mutchler, Point Representation, as its Midwest Sales Rep. The announcement was made today by David Nelson, SFI’s Executive Producer.
Recent projects from SFI have included producing spots for Campbell’s Chunky Soup and Dannon Yogurt for Y&R; Pepsi/TBWA/Chiat Day; Avon/Ogilvy & Mather; Calvin Klein Fragrance/Baron & Baron, and 7Up/mcgarrybowen.
About LYNN MUTCHLER
Through her company Point Representation, Lynn Reif Mutchler is a well established independent Rep for the Midwestern U.S. Point Representation handles Midwest representation for world class production companies, directors, designers, animators, FX specialists, and musicians. In addition to SFI, her clients also include Brand New School, Dewey Nicks / Concrete + Clay, Hotspur & Argyle (USA), and HIFI Music & Sound Design.
About SFI
Located in Long Island City in Queens, NY (recently dubbed “Hollywood East” by the NY Times,) SFI has created a studio and production facility that includes two shooting spaces each with its own industrial kitchen, functional work spaces for visiting clients, as well as post-production rooms for color grading and editorial services.
SFI was founded in 1993 by acclaimed Director/Cinematographer Jerry Simpson and has since become known for its creative and innovative tabletop productions. With Jerry at the helm and behind the camera, SFI has produced countless campaigns for many of the world’s best known products and brands. His work as included shooting spots and campaigns for Anheuser-Busch, Applebee’s, Burger King, Campbell’s, Dominos, Dr. Pepper, 7UP, IHOP, Maybelline, McDonald’s, Miller, and Olay, among many others.
SFI is a collective of artists and producers that offers a wide-ranging set of creative skills to its clients. The company embraces the art of digital cinema and the future of integrated marketing, and constantly pushes the limits of technology and innovation in order to provide a seamless workflow from production through supervised dailies. SFI offers the ability to take projects from conception to finish, by providing graphics, design, color grading, VFX and editorial services.
With its specialization in tabletop work, SFI has always stayed responsive to the needs of its clients and collaborates extensively in the preproduction process to ensure a successful shoot. SFI has recently expanded to offer an integrated approach to its clients that includes digital cinema, still photography, and post production services. In addition, SFI is developing a documentary film and a digital food magazine. For more information, please see: www.simpsonfilms.com.
