Commercial production house SFI (Simpson Films), headed by founder/director Jerry Simpson, has signed Lynn Reif Mutchler, Point Representation, as its Midwest Sales Rep. The announcement was made today by David Nelson, SFI’s Executive Producer.
Recent projects from SFI have included producing spots for Campbell’s Chunky Soup and Dannon Yogurt for Y&R; Pepsi/TBWA/Chiat Day; Avon/Ogilvy & Mather; Calvin Klein Fragrance/Baron & Baron, and 7Up/mcgarrybowen.
About LYNN MUTCHLER
Through her company Point Representation, Lynn Reif Mutchler is a well established independent Rep for the Midwestern U.S. Point Representation handles Midwest representation for world class production companies, directors, designers, animators, FX specialists, and musicians. In addition to SFI, her clients also include Brand New School, Dewey Nicks / Concrete + Clay, Hotspur & Argyle (USA), and HIFI Music & Sound Design.
About SFI
Located in Long Island City in Queens, NY (recently dubbed “Hollywood East” by the NY Times,) SFI has created a studio and production facility that includes two shooting spaces each with its own industrial kitchen, functional work spaces for visiting clients, as well as post-production rooms for color grading and editorial services.
SFI was founded in 1993 by acclaimed Director/Cinematographer Jerry Simpson and has since become known for its creative and innovative tabletop productions. With Jerry at the helm and behind the camera, SFI has produced countless campaigns for many of the world’s best known products and brands. His work as included shooting spots and campaigns for Anheuser-Busch, Applebee’s, Burger King, Campbell’s, Dominos, Dr. Pepper, 7UP, IHOP, Maybelline, McDonald’s, Miller, and Olay, among many others.
SFI is a collective of artists and producers that offers a wide-ranging set of creative skills to its clients. The company embraces the art of digital cinema and the future of integrated marketing, and constantly pushes the limits of technology and innovation in order to provide a seamless workflow from production through supervised dailies. SFI offers the ability to take projects from conception to finish, by providing graphics, design, color grading, VFX and editorial services.
With its specialization in tabletop work, SFI has always stayed responsive to the needs of its clients and collaborates extensively in the preproduction process to ensure a successful shoot. SFI has recently expanded to offer an integrated approach to its clients that includes digital cinema, still photography, and post production services. In addition, SFI is developing a documentary film and a digital food magazine. For more information, please see: www.simpsonfilms.com.
Contact:Press Contact for SFI: Dan Harary The Asbury PR Agency Beverly Hills 310/859-1831 Contact Dan via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More