Nonfiction Unlimited, a commercial production company working with an exclusive roster of award-winning documentary filmmakers for commercials and documentary projects, announces today that Todd Selby, the photographer known as “The Selby,” has joined the company to direct spots and documentary shorts for advertisers.
“The Selby” originated in 2008 when Todd set out to photograph his friends in their personal environments, and began posting his work to his website (www.theselby.com) on a daily basis. Personal friends led to personal connections โ artists, actors, gallery owners, indie directors, designers and writers โ all photographed in their unusual and often surprising spaces.
Todd’s unique style and the website’s immense popularity (the site reaches up to 100,000 unique visitors a day) went on to attract the attention of major corporations word-wide and lead to numerous creative collaborations including his solo show and instillation at cult concept store Colette in Paris, where Todd embarked on a journey to photograph twenty people in just over a week’s time, including artist Xavier Veilhan, fashion design Karl Lagerfeld, pastry chef Pierre Herme and shoe designer Christian Louboutin.
He is currently a contributing editor to T: The New York Times Style Magazine with his regular column, "Edible Selby” featuring creative food and drink artisans around the world. Todd also regularly contributes to Vogue Paris, Casa Brutus, and Vogue Hommes International.
In addition to his editorial photography, Todd is much in demand for advertising projects. His photographic collaborations have included those for Louis Vuitton, Hennessy, Nike, CB2, Dockers, Cole Haan, among many others.
Todd brings his distinct artistic viewpoint to documentary filmmaking with his first short films, giving a glimpses into the creative lives of more interesting people: Chef and Beekeeper Andrew Field of Rockaway Taco, Artist Tom Sachs and Mitch Alfus, the Leather King. “I think that short doc films are a great way to dive into a person’s world. I’ve met so many interesting characters that it’s only natural for me to give a voice to these individuals through films and commercials.” says Todd.
“Todd’s work as a photographer translates beautifully into documentary films,” noted Nonfiction’s Executive Producer Loretta Jeneski. “Documentary photojournalism, but stylized. Perfect for the commercial world of short films and spots.”
Bicoastal production company Nonfiction Unlimited works with award-winning filmmakers on documentary projects for advertising agencies and advertisers. The company produces TV commercials and content, webisodes and documentaries for screens large and small.