Secret Location, the award-winning digital agency behind such projects as the Digital Emmy-nominated ENGAME, is deep into building a cross-platform audience for the second season of procedural drama KING (Showcase) via a six-part online video series and custom Facebook app.
KING CASE FILES is a polished docu-trailer video series, which delivers first-hand accounts of the criminal worlds that homicide detective, Jessica King (Amy Price-Francis), and her team infiltrate. The short (3 – 4 minute) videos were developed with the show’s largely female audience in mind, providing context to the cases explored in KING and building interest in advance of episodes. Each video features a mix of footage and factual interviews with police experts.
KING CASE FILES is being delivered online at www.showcase.ca and via a custom Facebook application called Fanviewr. Each docu-trailer can be played immediately in Fanviewr, which also brings together show info, episode synopses, actor bios and trailers. The KING Fanviewr tab currently features two case files: #1: “Sex Trafficking” (with Karen Robinson and Wendy Leaver) and #2: “Underground Poker” (with Rossif Sutherland and Adam Pettle). The trailers are being promoted on-air and online by Shaw Media and are being supported by an outreach campaign to advocacy groups and organizations.
Cleverly scripted, the Canadian original drama KING follows a charismatic but unconventional lead investigator of Toronto’s Major Crimes Task Force, Jessica King (Price-Francis). Taking over the cases that the boys in blue can’t crack, all the while rocking killer heels, King leaves quite the impression on any crime scene. Rounding out the cast are Alan Van Spang, Gabriel Hogan, Rossif Sutherland, Tony Nardi, Karen Robinson and Romina D’Ugo.
KING CASE FILES was executive produced by James Milward and produced by CJ Hervey at Secret Location. Director Dominic Desjardins and producer Rayne Zukerman led the project on behalf of Indian Grove Productions, the production company behind KING. KING is an original Showcase drama created by Greg Spottiswood and Bernard Zukerman. The project, and development of the Fanviewr application, were financed through the Bell New Media Fund.
"The goal of KING CASE FILES is to create an addictive desire of discovery, like a "window into the real world" for fans of KING. This strategy will encourage fans to watch the TV episodes in order to see how the themes and cases unfold in fiction," says James Milward, Executive Producer.
Additional facts about KING CASE FILES
Crime experts featured in KING CASE FILES include: Adam Pettle (show writer and underground poker expert), Debb Bodkin (former sergeant with the Waterloo Regional Police Service), Matt Crone (former homicide detective and show consultant), Wendy Leaver (original member of the Toronto Police Sex Crimes Unit) and Bob Culvert (show consultant and police expert with 20 years in the drug squad, and undercover experience working homicide investigations)
The custom Fanviewr application, used to deliver the six video episodes, was developed by Secret Location to have all the functionality of a traditional show microsite but with the added usability of a social networking platform.
Credits
Director: Dominic Desjardins
Executive Producer: James Milward
Producer: CJ Hervey
Producer: Rayne Zukerman
DOP: Ian Macmillan
Interviewer: Karen Robinson
Interviewee: Wendy Leaver
About
Secret Location is an award-winning digital agency that launches products and solves problems through storytelling. Just three years old, the company is already a three-time Webby Awards honoree, was shortlisted for a 2011 Cannes Lion, and is a Gemini, Atomic, Creativity and Marketing Awards winner. Secret Location is based in Toronto, Canada, and is led by Executive Producer James Milward.
Shaw Communications Inc. is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 18 specialty networks including HGTV Canada, Food Network Canada, History Television and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX – SJR.B, NYSE – SJR).
Indian Grove Productions Ltd. has for decades been translating Canadian history into dramatic, intelligent, and gripping stories that have entertained and enthralled audiences from around the world. Under the stewardship of Bernie Zukerman, Indian Grove has produced countless award winning movies for television and film as well as three seasons of the law drama THIS IS WONDERLAND.
Links
Showcase — http://www.showcase.ca
Facebook — https://www.facebook.com/kingseries
Twitter — http://twitter.com/kingtvseries
