- Thursday, Jun. 1, 2017
Los Angeles-based creative agency AV Squad and director Peter McKeon school singer Seal on the dangers of coastal performing in a humorous new promo for the 29th Season of Discovery’s Shark Week. The spot finds the Grammy-winning singer crooning his iconic “Kiss From a Rose” hit to a crowd of adoring fans on a jetty, when he is suddenly swallowed whole by a shark from behind. The promo shows ‘it’s still a bad week to be a seal,’ in more ways than one. Discovery’s wildly popular Shark Week kicks off July 23.
AV Squad executed the promo entirely in-house with additional 3D modeling from The Important Looking Pirates, working closely with the Discovery creative team to usher the comedic spot to completion.
About AV Squad
AV Squad is a creative advertising agency specializing in entertainment marketing. We pride ourselves on our congenial and collaborative culture, establishing an environment where creativity flourishes at every opportunity. Our passion for our work and commitment to our clients has positioned AV Squad as an industry leader.
Client - Discovery
Title - “It’s Still a Bad Week to be Seal”
Group EVP, Marketing – Lara Richardson
VP Marketing Strategy – Josh Kovolenko
VP Marketing Creative – Pablo Pulido
Creative Director – Jason Turner
Director, Marketing Strategy – Megan DeSouza
Senior Production Manager – Daniel Oleksiuk
Senior Manager, Marketing – Curtis Smith
Production Manager – Chau Hoang
Agency/Production/Post: AV Squad
Director/Creative Director – Peter McKeon
Executive Producer – Teresa Antista
Line Producer – Jon Messner
Post Producers – Zach Lyall, Mike Gut
Director of Animation & VFX – Quico Encinias
Designer/Animator – Stanley Ng
3D - Modeling/Animation – Important Looking Pirates
Director of Photography – Kevin Sarnoff
Editor – Ryan Walch