- Friday, Mar. 27, 2015
CJ group, the South Korean conglomerate that recently introduced 4DX to the American market, is showcasing the next evolution in theater technology, ScreenX at CinemaCon 2015 in Las Vegas from April 20-23.
ScreenX is the world’s first multi-projection system that allows theater-goers to go beyond the frame of the movie screen by extending the images onto the theater walls. This creates a fully immersive 270-degree viewing environment that brings the audience even deeper into the scenes, with three sides of the theater used to express more of the story and provide the panoramic experience.
Created in 2012, ScreenX has quickly grown its Asian business, currently operating more than 75 screens in 44 locations in South Korea, and one in Bangkok. With its first-time showcase at CinemaCon, this immersive format is fully ready to expand globally.
CinemaCon attendees will have multiple ways of experiencing ScreenX during the convention including demonstrations at the nearby AMC Town Square 18 (dates and times below). In the sessions, a brief business presentation will be followed by demonstrations of ads, concert footage, trailers and clips from Hollywood and Korean feature films. Also, as an exclusive world premiere, footage from Odysseo, a veritable revolution in live entertainment billed as the largest touring production on earth featuring 70 horses and 65 artists, will be screened, providing a sneak peek into an innovative upcoming film featuring never-seen-before marriage of equestrian arts, stage arts and high-tech theatrical effects. Odysseo is produced by Cavalia, the creation of Normand Latourelle, one of the original co-founders of Cirque du Soleil.
“ScreenX has been recognized for its new and innovative way of presenting content in the theatre, particularly on-screen advertising, but over the past few months, and particularly due to the success of 4DX, we have had discussions with Hollywood studios interested in making their titles available in this new format, and with exhibitors about the potential of ScreenX as not only a unique storytelling platform but also a revenue-generator,” said Mr. Byung Hwan Choi, CEO of 4DPlex and ScreenX. “We expect that global moviegoers will be soon able to see the biggest Hollywood blockbusters in this 270-degree immersive experience.”
CinemaCon is the largest and most important gathering of movie theatre owners from around the world. The convention is set to take place on April 20-23 at Caesars Palace in Las Vegas.
♦ Monday, April 20 – 2:00pm-3:00pm
♦ Tuesday, April 21 – 3:00pm-4:00pm
♦ Wednesday, April 22 – 10:00am-11:00am
♦ Thursday, April 23 – 9:00am-10:00am
In addition to the above, attendees can learn more about 4DX at booth #2003 and ScreenX at booth #2002A.
ScreenX was born in 2012 by CJ Group, a South Korean conglomerate, as one of the “next cinema formats” along with 4DX, the multisensory movie theater with motion and environmental effects. ScreenX is the world's first multi-projection system used within a theater setting. It allows movie-goers to go beyond the frame of the movie screen and utilize the 270-degree multi-projection system to expand the images onto theater walls. ScreenX has been installed in 44 locations with over 75 screens in South Korea, and 2 screens in L.A. and Bangkok. Currently, Christie projectors and HP workstations are utilized as part of the ScreenX system in Korea and in AMC Town Square 18, Las Vegas. Furthermore, ScreenX and Christie are working together to provide the best possible immersive cinematic experience for moviegoers all around the world. www.screenx.co.kr/en
About CJ Group
CJ Corporation produced Korea’s first sugar in 1953 and was found with the philosophy of Business Patriotism, that is “A company must contribute to the nation and further the human race with its business.” CJ has led Korea’s food culture for the last sixty years based on the philosophy “Business Patriotism, People First, and Rationalism.” As it enters the 21st century, the company has extended its business into four core fields of Food & Food Service, Bio & Pharmaceuticals, Homeshopping & Logistics, and Entertainment & Media. CJ has constantly pursued its core values of integrity, passion, and creativity under the vision of ‘Create a New Culture for Healthy. Happy and Convenient Lifestyles’ and has produced ONLYONE products and services to create the best values. These principles were the motivation that helped CJ grows as a global company creating lifestyle and culture beyond the Korean market. CJ is now embarking on a long journey toward ‘2020 GREAT CJ.’ CJ will move forward ceaselessly until we create a lifestyle that influences the world beyond territorial and cultural borders. CJ will not cease our quest for a better future until Korean culture, Korean movies, Korean cuisine, Korean TV dramas and Korean music are integrated into global culture.