Screenvision, a leader in cinema advertising, and MTV will team up for a comprehensive in-cinema program to promote the 2008 MTV Movie Awards. Screenvision’s vast theater network will be the exclusive incinema home for the campaign which is highlighted by an original branded content segment featuring the 2008 MTV Movie Awards. The segment, which will be featured within Screenvision’s digital preshow, marks the first time MTV has created original content for the cinema arena. The 2008 MTV Movie Awards in-theater campaign will launch across Screenvision’s cinema advertising network on May 9th. The 2008 MTV Movie Awards will be broadcast live on June 1 at 8pm/7c.
Screenvision’s cinema advertising network is comprised of more than 14,000 screens across 2,300 theatres nationwide and reaches 92% of U.S. DMAs. Screenvision produces the only host-format entertainment preshow in the cinema advertising industry, which airs across Screenvision’s High Definition digital network of approximately 7,000 screens.
“We are thrilled that MTV has chosen to run exclusively with Screenvision to promote the 2008 MTV Movie Awards in theaters,” said Michael Chico, executive vice president, sales and marketing, Screenvision. “With the MTV Movie Awards set for June 1st and the summer blockbusters beginning to roll out in May, this campaign provides MTV with a huge platform to maximize awareness for the awards and gives moviegoers engaging original content and an innovative interactive opportunity with one of the top entertainment brands.”
The MTV deal follows other successful partnerships the cinema advertising leader has forged with top television brands including: ABC Family, ABC Network, E!, Fox Home Entertainment, HBO and Showtime Networks.
ABOUT SCREENVISION
Headquartered in New York, N.Y., Screenvision is the world’s foremost cinema advertising company, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of over 14,800 screens in over 2,300 theatre locations across all 50 states and 93% of DMAs nationwide and delivers approximately 530 million consumer impressions annually through more than 150 theatrical circuits, including 11 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.
ABOUT MTV
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries — giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched ten dynamic online communities and six new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space — delivering 90% more streams than in 2006. And MTV’s successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. Wanna know more? Come on in …www.mtvpress.com
