Reality TV producer is currently developing series for National Geographic, A&E, Style Network and E!
Schweet Entertainment, a full-service television production company headed by executive producers Rob Worsoff, Jack Osbourne and Brian Wendel has opened production offices at historic Hollywood Center Studios. Producers of the hit National Geographic series Alpha Dogs, Schweet is currently developing new series for National Geographic, A&E, the Style Network and E! The company recently produced video for the 2013 World Tour of Black Sabbath. It earlier produced the theatrical documentary God Bless Ozzy Osbourne.
Worsoff is a veteran show runner, whose credits include Duck Dynasty, Millionaire Matchmaker, Auction Hunters and The Biggest Loser. Osbourne, originally gained fame through his role in MTV’s The Osbournes and later appeared in numerous other television shows and films, before seguing into a producer role. Wendel has headed post-production operations for such shows as Undercover Boss, The Biggest Loser and Beauty and the Geek.
“We’re a full-service television production company,” says Worsoff. “We’re three longtime friends with a combined 30 plus years of entertainment industry experience. We’ve worked on and created some of unscripted television’s biggest hits -and our goal is to create many, many more!”
Hollywood Center Studios provides the company with a central location, access to an array of production and post-production resources and unique ambiance. “It’s got a good vibe,” says Osbourne. “We really liked the garden offices, and love the history. It captured our hearts from the very beginning.”
HCS also offers plenty of room to expand as Schweet’s shows move from development into production. “We can come and go easily; the place is bright and sunny,” Wendel observes. “The whole thing just works.”
About Hollywood Center Studios
Hollywood Center Studios has a rich and colorful history that mirrors the development of Hollywood and the growth of the entertainment industry. The studio has played host to some of the most notable productions of the past century, including such iconic television shows as I Love Lucy, The Addams Family, Jeopardy, Rockford Files and Mad TV, and classic film productions such as “When Harry Met Sally” and “The Player.” In recent years, Hollywood Center Studios has continued to grow and modernize to support its large television clientele which includes Disney, NBC, Comedy Central and MTV. Hollywood Center Studios remains a vital part of the Hollywood community and a place where entertainment history continues to be made every day.
Hollywood Center Studios is located at 1040 N. Las Palmas Avenue, Los Angeles, California 90038. For more information, call (323) 860-0000 or visit www.HollywoodCenter.com.
Contact:Jerry Cole Virtual Set Operations Hollywood Center Studios 323.860.0000 Contact Jerry by email
Contact:Media: Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More