You should know Erwin Fraterman. Born in the Netherlands, and educated at the University of Applied Sciences in Enschede, Holland, Fraterman emigrated to the United States to pursue the editing career he began at school. As an intern and then assistant at jumP’s LA office, he worked with every editor at jumP over a 4 year period. He relates that “Every single editor I assisted had his own style and I tried to learn as much as I could from every individual. I learned to not overthink every step. To just feel it and cut with my heart.”
As an editor, Fraterman concentrates on the unique experience. “The thing I really like to focus on is captivating the watcher.” He brings that focus to bear on campaigns like Team One’s Lexus RC F Coupe and mcgarrybowen’s Mondelez International. “I want the watcher to feel something. Something they’ll remember.” Recently, Fraterman cut together the promotional video for YouTube’s #DearMe campaign, as popular female YouTube bloggers recorded themselves talking to their younger selves, in honor of International Women’s Day. #DearMe is something Fraterman was incredibly proud to be a part of and admits “It was really cool seeing my #DearMe video on Good Morning America, and a lot of other news websites.” Another favored experience was with director Zackary Canepari on a Plan International campaign where "more than 7000 young people have spoken out about the everyday injustices and threats of sexual violence they face.”
Being an editor is something he has wanted since he was a kid, as Executive Producer at jumP LA Betsy Beale puts it, it shows in his work. "The fact that Erwin is living his dream comes through in everything he does. His passion and excitement for the work is contagious, everyone feels it, clients and co-workers. He is dedicated to excellence in all aspects of his work.” This passion for excellence is what drives Erwin Fraterman to be his best, and to create a unique visual experience that draws the audience in, giving them something to remember. Fraterman is a special kind of editor, and as he is just hitting his stride, it will be exciting to watch his achievements as they come.
Click here to view Erwin's reel.
Credits Include
Plan International “Hear our Voices”- Zachary Canepari
Lexus RC F Coupe “No Limits”- Tim Richardson
Mondelez International “The Power of Big and Small”- Theresa Wingert
India Hockey League- D!GBY
YouTube “#DearMe”- Scott Chan
Mazda “Celebration”- Marcus Ubungen
About jumP
jumP is an award-winning, bi-coastal creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients. The company roster includes partner/editors: Luis Moreno, Michael Saia; editors: David Trachtenberg, Lin Polito, Patrick Griffin, Adrianna Merlucci, Troy Mercury, Erwin Fraterman, David Johnston, and executive producers Alexandra Leal and Betsy Beale. jumpny.tv
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Stefanie Bassett
Director of Business Development and Sales
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Betsy Beale
West Coast Executive Producer
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2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagรกn Muรฑoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors whoโll highlight this yearโs winners. The conversation will include a discussion about the winning work, including insights... Read More