New York-based entertainment advertising and marketing agency Sawyer Studios has promoted Zachary Soreff from EVP to President & Partner.

Soreff has nearly two decades of experience in marketing across the film, TV and lifestyle industries with an astute insight on developing industry trends. He has been with Sawyer Studios since 2009, and has spearheaded the agency’s successful data-driven approach to VOD and streaming media planning strategy, working closely with platforms and data partners on strategic campaigns that connect with audiences. As a thought-leader in the entertainment marketing arena, Soreff has been tapped to speak at top industry events including SXSW, Toronto Film Festival, Independent Film Week and IAB Programmatic Summit as well as education programs at NYU Film School and the New School Film School. Clients include Focus Features, Magnolia Pictures, HBO, PBS, Samuel Goldwyn Films, IFC, Vimeo, The Orchard and many more.

Notes Soreff, “With the growth of digital releasing and VOD, and the rise of big-data targeting and optimization, it is a very exciting time in the world of entertainment marketing. We look forward to continuing to work with the latest breaking technologies, platforms and partners and continuing to be on the forefront of this evolving marketplace.”

“Zak has been fundamental in the growth of Sawyer over the past six years,” adds Founder and CEO Arnie Sawyer. “His deep understanding of the industry and the ever-changing technology and distribution landscape combines with an intuitive vision into crafting unique and highly effective campaigns. After decades of running my own show, I am thrilled to have him officially come on board as our first-ever equity partner in this exciting period of rapid growth.”

Soreff holds a degree from the University of Pennsylvania and has extensive experience working with recognized film studios, TV networks and leading lifestyle and consumer brands in marketing, business development and creative. In over six years with Sawyer, he has helped to evolve the agency to a major digital contender, with a leading reputation for using the most cutting-edge digital and mobile techniques. The operation includes a sophisticated in-house media trading operation paired with a fast-moving creative team where it all started.

About Sawyer Studios
Celebrating its 35th anniversary this year, Sawyer Studios is a data-driven full-service marketing and advertising agency providing media, digital and creative services to the entertainment industry. We leverage real-time data analytics to craft custom media planning and execution across online/tablet/mobile/set-top, as well as broadcast, print, traditional digital, non-traditional and social. We are experts in promoting top entertainment releases in the continually evolving distribution landscape, utilizing leading edge technology and data partners that maximize campaign results across day-and-date, streaming and theatrical titles alike.

With clients including Focus Features, Magnolia Pictures, HBO, PBS, Samuel Goldwyn Films, IFC, Vimeo, The Orchard and many more, we connect and engage audiences with the latest entertainment titles, hyper-targeted through our up-to-the-minute analytics team that informs our fully integrated approach.

Born as a creative company, our team also creates and produces advertising assets from video spots to key art to cross-platform interactive ad creative that connects with today’s audiences.