- Wednesday, Aug. 27, 2014
Sarofsky Corp. Sets Sights on Ad-Industry Growth, Lands Accomplished Agency Producer Steven Anderson as Executive Producer
Building on the entertainment industry success stemming from her firm's role in collaborating with Marvel for the main titles for both the "Captain America: The Winter Soldier" and "Guardians of the Galaxy" blockbusters, Sarofsky Corp. president and owner Erin Sarofsky is very proud to announce a key new hire. Effective immediately, Erin and her colleagues are very excited to welcome accomplished advertising agency producer Steven Anderson to their company in the position of executive producer.
Most recently the senior producer at agency Tris3ct, Steven's vast production experience spans from iconic photographic campaigns to live-action and fully animated brand films and commercials and even to radio campaigns - with budgets of all sizes. He has shot extensively all around the world for clients including Blue Cross Blue Shield, Hampton Inn, Jim Beam, Kimberly-Clark, Kraft, Pfizer, Mike's Hard Lemonade, Newell Rubbermaid, State Farm and SC Johnson, among many others. Through agency experience that also includes both freelance and full-time positions with FCB, mcgarrybowen, Stern and HY Connect, Steven has led teams in creating breakthrough brand content of the highest order.
"At Sarofsky, we feel that clients come to us for our process as much as anything else, so we set out to find an executive producer who understands how to manage a team with that idea as a guiding principle," began Erin. "From the get-go, it was clear that Steven was dialed-in to that philosophy.
"By nature," she continued, "Steven is very inclusive and helpful, and his communication style is highly refined. He also has a deep appreciation for the arts, as well as being a proven production expert. His lasting relationships with creative industry leaders also make it very clear that he is highly respected far and wide."
A Women's Business National Enterprise Council (WBENC) Certified business, Sarofsky Corp. is gaining momentum around many positive developments. Naturally, the successful collaborations with Marvel top that list, but even those required great commitments, diligence and major technology and security investments on Erin's part. In recent history, Sarofsky opened the doors of its own phenomenal studio in Chicago's West Loop designed by the award-winning Seattle-based architectural firm Olson Kundig. This real estate investment now has Sarofsky in excellent company location-wise, with the international creative industry organization Soho House having just opened its Chicago location nearby, and Google also developing a major new facility right around the corner.
Welcoming Steven into this new position is Erin's calculated move to bring all these achievements to bear on her goal of attracting more ad industry projects. "Erin has a growing list of commercial credits where the work reflects her unique perspective and reveals her unlimited capabilities," said Judy Wolff, Sarofsky's NYC-based head of new business development. "With Steven onboard, we now have even more to offer as brands and their agencies seek to set themselves apart in their high-profile marketing campaigns."
"I remember sitting in a client meeting with Erin a few years back and watching as she settled in, made introductions and said hello to everyone in the room," Steven said. "Then she presented the work in her signature style. The clients were blown away, the agency was thrilled, and I was completely sold on Erin after that meeting."
Speaking of his role as executive producer, Steven continued, "I love that in my position here, I will be able to fully utilize both the production and artistic sides of my brain. Because Sarofsky is a collaborative studio, the producers work side-by-side with the artists. Naturally, I jumped at the opportunity to be part of this expanding team."
To learn more about Sarofsky Corp. and view the team's latest work, please visit http://sarofsky.com.
About Sarofsky Corp.
Director, creative director and designer Erin Sarofsky launched Sarofsky Corp. in Chicago in 2009 to provide her patent, design-driven production services to leaders in the advertising and entertainment industries worldwide. Today, Sarofsky's staff artists use animation, visual effects, computer graphics and live-action to collaborate with illustrious clientele from concept to delivery, producing work that is visceral, innovative and diverse. With artistry that heightens audience impact through sublime commercials, brand films, title sequences and much more, Sarofsky's reputation for breakthrough design, its proven cross-media production expertise, and its fabulous Olson Kundig-designed studio in Chicago's West Loop are all key components of the attraction. Learn more at http://sarofsky.com.