BETC London launches its first viral film for Samsung’s new Smart TV brand. The film, which was created in response to a global brief by the Visual Display Business of Samsung Electronics, which is based in Korea, goes live this week.n n”Smart Interaction technology offers an immersive entertainment experience that can truly bring people together around the central screen of the home – Samsung Smart TV,” said Yoonjung Lee, VP, Visual Display Business at Samsung Electronics. “A simple gesture is all it takes to access movies, sports, apps and other Smart Content. Your TV will know why you’re waving – even if others get the wrong idea.” nn
nnShot in Buenos Aires, the viral film ‘Seductive Motion‘ sees a stunning woman in her apartment using both motion control and voice control to activate her TV. But guys across the street think she is waving to them personally so they start rushing over to her, with farcical results.nnNeil Dawson, founding executive creative director, BETC London, says:n”The Samsung Smart TV is just that – smart. Voice and motion activated. We filmed this with RSA in a big Blake Edwards ‘Pink Panther’ caper style film. We cast a motley collection of fellas in Buenos Aires and flew in a certain lingerie model from LA to be our fantasy woman. I love my job.” nnSamsung’s Smart TV is part of the next-generation of televisions hitting the market which are entirely interactive. Its 2012 flagship Smart TVs feature Smart Interaction, Smart Content and Smart Evolution- new market-revolutionizing features that deliver the richest experience available and enable consumers to experience a smarter life.nnSince being founded by Matthew Charlton (CEO) and Neil Dawson (ECD) in the second half of 2011, BETC London has gone on to win a robust roster of clients including Samsung, Warburtons and Cockburn’s. In less than twelve months since its doors opened, BETC London has proven itself to be the most successful of the UK’s new creative agencies.nnFacebook URL: www.facebook.com/SamsungTV/app_326795730723127n’Seductive Motion‘ video URL: www.youtu.be/Dt3SWp9IjkAnnCreditsnnClient: Yoonjung Lee, Samsung ElectronicsnAgency: BETC LondonnExecutive Creative Director: Neil DawsonnCopywriter: Clive PickeringnDesigner: Louise SlopernArt Director: Neil DawsonnProducer: Karen EgannStrategy: Andrew StirknClient Services: Romilly MartinnProduction Company: RSA FilmsnDirector: Mat KirkbynProducer: Scott HorannEditor: James BrycenDirector of Photography: Kino GonzaleznPost-Production Company: FramestorennAbout BETCnFounded in Paris in 1994 by Rémi Babinet, Mercedes Erra and Eric Tong Cuon, BETC is the leading, largest and most awarded agency in France. Since 2007 the Paris office is managed by CCO Stéphane Xiberras. Part of the Havas group, BETC handles over 70 clients worldwide including Peugeot, Air France, Evian, Canal+, Lacoste, Disneyland, McDonald’s, Monoprix, Kraft Foods, Louis Vuitton, Van Cleef & Arpels, and more. In 2010 BETC was ranked 2nd in the Gunn Report of most awarded agencies globally. In May 2012 BETC was awarded Agency of the Year by the ADC Awards.nnBETC opened its London office in 2011 as the first in a network of offices worldwide. It is led by founding partners, CEO Matthew Charlton and ECD Neil Dawson. Clients include Samsung, Ken Livingstone’s Mayoral campaign, Cockburn’s and Warburtons. http://betc.co.uk/nnAbout Samsung Electronics Co., Ltd.nSamsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. For more information, please visit www.samsung.com.
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NYF Advertising Awards Open for Entries: Grey New York and New York Festivals Launch ‘No BS Allowed’ Campaign and Plant Seeds of Growth
New York Festivals Advertising Awards 2025 Call for Entry Campaign.
The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign, titled “No BS Allowed,” for the show’s 2025 awards season. The campaign serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters. The New York Festivals Advertising Awards, known for celebrating the world’s most innovative and impactful advertising, is taking a hard stance against the industry’s reliance on inflated metrics, fabricated buzz, and empty results. In this provocative campaign, these industry conventions are reimagined as something more tangible and valuable: fertilizer for growth. Thiago Cruz, Chief Creative Officer at Grey New York. “New York is famously known for not putting up with BS, so we’re ensuring our festival stands for that too. We’re looking for work that truly drives both cultural and business value for clients.” The campaign humorously relabels case studies' so-called "BS" with sharp accuracy, exposing the elements that undermine true creativity:
- Made-up tweets
- Inflated number of impressions
- Lots and lots of positive sentiment
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