BETC London launches its first viral film for Samsung’s new Smart TV brand. The film, which was created in response to a global brief by the Visual Display Business of Samsung Electronics, which is based in Korea, goes live this week.n n”Smart Interaction technology offers an immersive entertainment experience that can truly bring people together around the central screen of the home – Samsung Smart TV,” said Yoonjung Lee, VP, Visual Display Business at Samsung Electronics. “A simple gesture is all it takes to access movies, sports, apps and other Smart Content. Your TV will know why you’re waving – even if others get the wrong idea.” nn
nnShot in Buenos Aires, the viral film ‘Seductive Motion‘ sees a stunning woman in her apartment using both motion control and voice control to activate her TV. But guys across the street think she is waving to them personally so they start rushing over to her, with farcical results.nnNeil Dawson, founding executive creative director, BETC London, says:n”The Samsung Smart TV is just that – smart. Voice and motion activated. We filmed this with RSA in a big Blake Edwards ‘Pink Panther’ caper style film. We cast a motley collection of fellas in Buenos Aires and flew in a certain lingerie model from LA to be our fantasy woman. I love my job.” nnSamsung’s Smart TV is part of the next-generation of televisions hitting the market which are entirely interactive. Its 2012 flagship Smart TVs feature Smart Interaction, Smart Content and Smart Evolution- new market-revolutionizing features that deliver the richest experience available and enable consumers to experience a smarter life.nnSince being founded by Matthew Charlton (CEO) and Neil Dawson (ECD) in the second half of 2011, BETC London has gone on to win a robust roster of clients including Samsung, Warburtons and Cockburn’s. In less than twelve months since its doors opened, BETC London has proven itself to be the most successful of the UK’s new creative agencies.nnFacebook URL: www.facebook.com/SamsungTV/app_326795730723127n’Seductive Motion‘ video URL: www.youtu.be/Dt3SWp9IjkAnnCreditsnnClient: Yoonjung Lee, Samsung ElectronicsnAgency: BETC LondonnExecutive Creative Director: Neil DawsonnCopywriter: Clive PickeringnDesigner: Louise SlopernArt Director: Neil DawsonnProducer: Karen EgannStrategy: Andrew StirknClient Services: Romilly MartinnProduction Company: RSA FilmsnDirector: Mat KirkbynProducer: Scott HorannEditor: James BrycenDirector of Photography: Kino GonzaleznPost-Production Company: FramestorennAbout BETCnFounded in Paris in 1994 by Rémi Babinet, Mercedes Erra and Eric Tong Cuon, BETC is the leading, largest and most awarded agency in France. Since 2007 the Paris office is managed by CCO Stéphane Xiberras. Part of the Havas group, BETC handles over 70 clients worldwide including Peugeot, Air France, Evian, Canal+, Lacoste, Disneyland, McDonald’s, Monoprix, Kraft Foods, Louis Vuitton, Van Cleef & Arpels, and more. In 2010 BETC was ranked 2nd in the Gunn Report of most awarded agencies globally. In May 2012 BETC was awarded Agency of the Year by the ADC Awards.nnBETC opened its London office in 2011 as the first in a network of offices worldwide. It is led by founding partners, CEO Matthew Charlton and ECD Neil Dawson. Clients include Samsung, Ken Livingstone’s Mayoral campaign, Cockburn’s and Warburtons. http://betc.co.uk/nnAbout Samsung Electronics Co., Ltd.nSamsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. For more information, please visit www.samsung.com.
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Goldcrest Post Speeds Delivery of “Severance” Season Two
Goldcrest Post provided post services for both seasons of Severance, including picture editorial support, sound editorial, ADR and sound mixing
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More
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