released with in-studio performance music video directed by Jordan Bahat
Sam Smith’s astounding vocal range is on full display in the acoustic release of their anthem of self-worth “Love Me More.” A stripped-down version of the single originally released on April 28 through Capitol Records, the haunting beauty of the song gains new emotional impact through the depiction of a singer at their most vulnerable.
The accompanying music video directed by Jordan Bahat of Golden LA is compelling in its simplicity, allowing for Smith’s powerful vocal to take center stage. Shot at Capitol Records’ legendary Studio A, Bahat captures Smith belting a starkly real rendition of the track, with assist from their pianist, bassist and trio of backup singers.
Surrounded by the lore of Old Hollywood and legends that have recorded at Studio A, Bahat achieved a visual tone that matches in timelessness. Pieces of audio recording history even made it into the performance, including Frank Sinatra’s microphone and Nat King Cole’s piano.
Bahat is known for his effortlessly adaptable directorial style, which allows him to move seamlessly across genres. Having helmed everything from stop-motion miniatures to highly choreographed dance-driven visuals, Bahat’s polished yet organic approach for “Love Me More” (Acoustic) allows the emotional heft of the song to come through.
There is a gracefulness in the slow camera pans and shaded lighting that brings a different life to the song, while the subtle camera work by DP Miguel de Olaso is unobtrusive and perfectly effective, tastefully enhancing the in-studio scene.
“It was evident that the visuals needed to be reflective of the song, using minimal camera shots to simply capture the moment of camaraderie and emotion with Sam,” Bahat remarks. “I only met Sam on the day-of the shoot, and they were so generous and lovely. It was such an inspired day, about as pleasant as a filming experience could be.”
As an in-demand commercial and music video director, Jordan has created films for Gatorade, Samsung, Jeep, Powerade, and Equinox, amongst others – as well projects for Christine and the Queens, Allison Ponthier, Leon Else, Fun, Tokimonsta, and YungBlud.
Jordan’s work has been awarded by the MTV VMAS, UKVMAS, Vimeo staff picks, the Clios, D&ADs, Ciclope, Slamdance and NME Awards, and has been featured at the Super Bowl and film festivals around the world.
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More