Salter Entertainment Group partnered with Makovsky + Company and Guardian Life Insurance Company to produce “Enrollment Works,” a digital training video introducing Guardian’s new online enrollment platform. The project is the first in a series of training videos for the Guardian brand.nnThe featured 2-D animated character “Benny”, is the brainchild of the creative team at PR Marketing Agency Makovsky + Company and Guardian Life. The concept behind “Benny” was to incorporate an entertaining navigator throughout the training procedures of the video. Ezra J. Stanley, award-winning director of Levi’s “Postmortem,” voiced the spot and Bianka Gomez (SEG Producer) served as project manager.nn
nn”The EnrollmentWorks project was the perfect synergy between three companies. Not only does the video train employees but it is fun and engages them as well. We are exciting about our blossoming relationship with Makovsky and Guardian,” said Erika A, Salter, Founder / Executive Producer at Salter Entertainment Group, LLC.nnCreditsnMakovsky + CompanynTim Kane, Executive Vice PresidentnReginald Christian, VP Digital Creative DirectornDaniel Scholz, Director of Digital MediannSalter Entertainment Group, LLCnErika A. Salter, Executive ProducernBianka Gomez, ProducernXiu Liang, AnimatornEzra J. Stanley, Voice-Over nnMakovsky + Company is one of the nation’s leading independent global public relations, investor relations and branding consultancies, specializing in integrated communications programs for the financial, professional services, health, technology and business services sectors.nnThe Guardian Life Insurance Company of America and its subsidiaries are committed to protecting individuals, business owners and their employees with life insurance, disability income insurance, dental insurance products, and offer funding vehicles for 401(k) plans, annuities and other financial products. Guardian operates one of the largest dental networks in the United States, and protects more than six million employees and their families at 115,000 companies. The company has approximately 5,000 employees in the United States and a network of over 3,000 financial representatives in more than 80 agencies nationwide.nnSalter Entertainment Group (SEG) is an award-winning multimedia production company specialized in producing corporate communications, commercials, and documentaries for brands and businesses. SEG creates, develops and produces corporate video communications, broadcast television commercials, online video ads, and long-form documentary films. Erika A. Salter serves as President and Executive Producer of SEG which was established in New York City in 2007. www.salterent.com
Contact:
Media: Britney Gulledge Salter Entertainment Group Mobile: (302) 743-6963 Contact Britany via email
SPW Category:Online and Mobile video
STORY Director Alison Roberto Finds The “Golden Touch” For New Ferrero Rocher® Holiday Ad Starring Actress Jennifer Love Hewitt
From the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt.
‘Tis the season for Ferrero Rocher® candies on your holiday table, as lovingly depicted in the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt. The campaign was created by agency Edelman and is currently airing nationally. Click here to see “Add Your Golden Touch” spot. You can also click here to see it on Ferrero Rocher’s website and Instagram. “I have been a big Jennifer Love Hewitt fan my entire life – my best friend and I watched ‘Can’t Hardly Wait’ several hundred times,” Roberto says, ”needless to say, I was excited to work with her. Jennifer was so much fun to be with on set. She’s super ‘real,’ kind, and extremely funny. We had a great day together. She was collaborative and nailed her performances with ease. We bonded while talking about our young sons and the inherent challenges of being a working Mom.” The spot is lit with stunning elegance, bathed in a golden hue that... Read More
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