SALT, a Culver City based design, animation, production and editorial studio, teamed up with Coors Light and Fox Sports Network to produce the :30 commercial titled “Flash Forward”. nnThis was one of those unique opportunities to work directly with the client, as SALT was not only the production and post company, but also the agency. SALT director Eric Fulford states, “It’s always rewarding for us to get involved with a project that allows us to utilize the full spectrum of our skill-set, including writing original concepts.” Fulford continues, “We embrace direct-to-client opportunities as they not only allow us to be more involved in the creative process, but also it gives us more control when working with tight deadlines and budgets. That would never be possible within the traditional agency system.” nnThe premise behind the concept was simple and effective: every college football season has an unsuspecting hero… one magic moment…that changes everything.nnThe stadium scene was shot on green screen with dozens of extras on 4 rows of bleachers. SALT used AfterEffects for the compositing, filling out the rest of the stadium, and even adding a little frost to the beer cans…cheers!nnnnCreditsnnJason Scott, Creative Director/Fox Sports NetnAmy Anderson, Marketing Manager/Fox Sports NetnKelsey Moller, Marketing Manager/Fox Sports NetnnEric Fulford, Director/SALTnMichael Pescasio, Director of PhotographynMark Schwartz, WriternCari Chadwick, VFX Supervisor/SALTnPaul Andraos, Producer/SALTnJennifer Ryan, Editor/SALTnGabor Norman, Art DirectornKate Donnelly, Production Coordinator/SALTnUrban Legends, AudionnAbout SALTnSALT, founded in 2005, as a design, visual effects, and editorial shop with the idea of doing great work with great people in a professional but relaxed environment. Today, we are a full service creative studio, bridging the divide between production and post production. www.saltaddsflavor.com
Melissa Blakey Exectuive Producer SALT 9469 Jefferson Blvd. Suite 117 Culver City, CA 90232 Contact Melissa via email t: 310.838.7258 / f: 310.838.7259 www.saltaddsflavor.com
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More