SALT, a Culver City based production, design, animation, and editorial studio teamed up with Fox Sports to produce a Public Service Announcement in support of the Boys and Girls Clubs of America. nnSALT traveled across the country to Tampa, NYC and San Diego to shoot some of today’s biggest stars in the baseball world, including Boys and Girls Club alumni CC Sabathia of the Yankees (Boys and Girls Club alumni), Shane Victorino of the Phillies, and Fox Saturday Baseball broadcasters Joe Buck and Tim McCarver. By combining the talent’s message, footage from the local Venice Boys And Girls Club, urban landscapes, and the track “Halo” by Beyonce, the spot conveys the positive impact that the club has on the lives of today’s youth. nn nn”The kids were excited by the presence of a movie camera, and in New York, some of the kids got to join on set at Yankee Stadium,” says SALT Senior Producer Paul Andraos. “They had a lot of fun with Joe and Tim who were joking around with them the entire time. These kids had never been to Yankee Stadium so it was a cool experience for them.” The talent played a pivotal role, as the Boys and Girls Clubs of America is a cause that is close to all of them. Watch for the PSA airing nationally during Fox Saturday Baseball telecasts.nnIn 2010, SALT, in conjunction with Fox Sports, also produced the LA Partnership PSA campaign featuring Los Angeles Mayor Antonio Villaraigosa and voice over by Morgan Freeman. To view more of work from SALT, visit www.saltaddsflavor.com.nnCreditsnChris Hannan, SVP Fox SportsnJason Scott, Director of Marketing Fox Sports NetworksnLisa Paliulis, Marketing Manager, FSN Regional MarketingnnEric Fulford, Creative Director SALTnJennifer Ryan, Editor SALTnPaul Andraos, Senior Producer SALTnnMusic: “Halo” by Beyonce
Melissa Blakey Producer SALT 9469 Jefferson Blvd. Suite 117 Culver City, CA 90232 Contact Melissa via email t: 310.838.7258 / f: 310.838.7259 www.saltaddsflavor.com
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But hereโs the thing: This doesnโt mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. Itโs where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, weโre on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustainย a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketersโ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More