SALT, a Culver City based production, design, animation, and editorial studio teamed up with Fox Sports to produce a Public Service Announcement in support of the Boys and Girls Clubs of America. nnSALT traveled across the country to Tampa, NYC and San Diego to shoot some of today’s biggest stars in the baseball world, including Boys and Girls Club alumni CC Sabathia of the Yankees (Boys and Girls Club alumni), Shane Victorino of the Phillies, and Fox Saturday Baseball broadcasters Joe Buck and Tim McCarver. By combining the talent’s message, footage from the local Venice Boys And Girls Club, urban landscapes, and the track “Halo” by Beyonce, the spot conveys the positive impact that the club has on the lives of today’s youth. nn nn”The kids were excited by the presence of a movie camera, and in New York, some of the kids got to join on set at Yankee Stadium,” says SALT Senior Producer Paul Andraos. “They had a lot of fun with Joe and Tim who were joking around with them the entire time. These kids had never been to Yankee Stadium so it was a cool experience for them.” The talent played a pivotal role, as the Boys and Girls Clubs of America is a cause that is close to all of them. Watch for the PSA airing nationally during Fox Saturday Baseball telecasts.nnIn 2010, SALT, in conjunction with Fox Sports, also produced the LA Partnership PSA campaign featuring Los Angeles Mayor Antonio Villaraigosa and voice over by Morgan Freeman. To view more of work from SALT, visit www.saltaddsflavor.com.nnCreditsnChris Hannan, SVP Fox SportsnJason Scott, Director of Marketing Fox Sports NetworksnLisa Paliulis, Marketing Manager, FSN Regional MarketingnnEric Fulford, Creative Director SALTnJennifer Ryan, Editor SALTnPaul Andraos, Senior Producer SALTnnMusic: “Halo” by Beyonce
Melissa Blakey Producer SALT 9469 Jefferson Blvd. Suite 117 Culver City, CA 90232 Contact Melissa via email t: 310.838.7258 / f: 310.838.7259 www.saltaddsflavor.com
Pioneering The Visual Narrative: Bobola Oniwura’s Impact on Nollywood’s Cinematic Evolution
Nollywood is in the middle of a visual revolution, and at its core is Bobola Oniwura, the mastermind behind some of the industryโs most striking cinematic transformations. Oniwura is a pioneering colorist whose unique approach to film aesthetics has set new standards for how Nigerian stories are told on screen. From the gritty realism of King of Boys: The Return of the King to the vibrant energy of A Tribe Called Judah, Oniwuraโs work has become synonymous with a new era of cinematic excellence, one where color grading is no longer an afterthought but a defining narrative tool. The film industry in Nigeria known as Nollywood has grown into one of the most prolific cinematic powerhouses in the world. Producing thousands of films annually, it ranks alongside Hollywood and Bollywood in terms of output. Once characterized by rapid, low-budget productions, Nollywood has undergone a remarkable transformation, embracing higher production values, diverse storytelling, and international recognition. The industryโs films now command global audiences, made possible by platforms like Netflix and Amazon Prime, and receiving acclaim at major festivals. This evolution has been fueled by creatives like Oniwura, who are redefining the post-production technical standards of Nigerian films. His impact extends beyond the color suite. Drawing on his background in Architecture and user experience research, Oniwura approaches color grading with an acute understanding of audience perception, crafting visual experiences that enhance storytelling, evoke emotion, and immerse viewers in the rich textures of Nigerian culture. His ability to merge technical precision with artistic intuition has positioned him as one of the most sought-after colorists in Nollywood... Read More