SALT, a Culver City based production, design, animation, and editorial studio teamed up with Fox Sports to produce a Public Service Announcement in support of the Boys and Girls Clubs of America. nnSALT traveled across the country to Tampa, NYC and San Diego to shoot some of today’s biggest stars in the baseball world, including Boys and Girls Club alumni CC Sabathia of the Yankees (Boys and Girls Club alumni), Shane Victorino of the Phillies, and Fox Saturday Baseball broadcasters Joe Buck and Tim McCarver. By combining the talent’s message, footage from the local Venice Boys And Girls Club, urban landscapes, and the track “Halo” by Beyonce, the spot conveys the positive impact that the club has on the lives of today’s youth. nn nn”The kids were excited by the presence of a movie camera, and in New York, some of the kids got to join on set at Yankee Stadium,” says SALT Senior Producer Paul Andraos. “They had a lot of fun with Joe and Tim who were joking around with them the entire time. These kids had never been to Yankee Stadium so it was a cool experience for them.” The talent played a pivotal role, as the Boys and Girls Clubs of America is a cause that is close to all of them. Watch for the PSA airing nationally during Fox Saturday Baseball telecasts.nnIn 2010, SALT, in conjunction with Fox Sports, also produced the LA Partnership PSA campaign featuring Los Angeles Mayor Antonio Villaraigosa and voice over by Morgan Freeman. To view more of work from SALT, visit www.saltaddsflavor.com.nnCreditsnChris Hannan, SVP Fox SportsnJason Scott, Director of Marketing Fox Sports NetworksnLisa Paliulis, Marketing Manager, FSN Regional MarketingnnEric Fulford, Creative Director SALTnJennifer Ryan, Editor SALTnPaul Andraos, Senior Producer SALTnnMusic: “Halo” by Beyonce
Melissa Blakey Producer SALT 9469 Jefferson Blvd. Suite 117 Culver City, CA 90232 Contact Melissa via email t: 310.838.7258 / f: 310.838.7259 www.saltaddsflavor.com
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More