SALT, a Culver City based production, design, animation, and editorial studio teamed up with Fox Sports to produce a Public Service Announcement in support of the Boys and Girls Clubs of America. nnSALT traveled across the country to Tampa, NYC and San Diego to shoot some of today’s biggest stars in the baseball world, including Boys and Girls Club alumni CC Sabathia of the Yankees (Boys and Girls Club alumni), Shane Victorino of the Phillies, and Fox Saturday Baseball broadcasters Joe Buck and Tim McCarver. By combining the talent’s message, footage from the local Venice Boys And Girls Club, urban landscapes, and the track “Halo” by Beyonce, the spot conveys the positive impact that the club has on the lives of today’s youth. nn nn”The kids were excited by the presence of a movie camera, and in New York, some of the kids got to join on set at Yankee Stadium,” says SALT Senior Producer Paul Andraos. “They had a lot of fun with Joe and Tim who were joking around with them the entire time. These kids had never been to Yankee Stadium so it was a cool experience for them.” The talent played a pivotal role, as the Boys and Girls Clubs of America is a cause that is close to all of them. Watch for the PSA airing nationally during Fox Saturday Baseball telecasts.nnIn 2010, SALT, in conjunction with Fox Sports, also produced the LA Partnership PSA campaign featuring Los Angeles Mayor Antonio Villaraigosa and voice over by Morgan Freeman. To view more of work from SALT, visit www.saltaddsflavor.com.nnCreditsnChris Hannan, SVP Fox SportsnJason Scott, Director of Marketing Fox Sports NetworksnLisa Paliulis, Marketing Manager, FSN Regional MarketingnnEric Fulford, Creative Director SALTnJennifer Ryan, Editor SALTnPaul Andraos, Senior Producer SALTnnMusic: “Halo” by Beyonce
Melissa Blakey Producer SALT 9469 Jefferson Blvd. Suite 117 Culver City, CA 90232 Contact Melissa via email t: 310.838.7258 / f: 310.838.7259 www.saltaddsflavor.com
Liz Charky Directs a Playful and Reflective Video For Henry Hallโs “Tiny Door”
Directed by Liz Charky, the music video for Henry Hallโs โTiny Doorโ is a playful and profound exploration of the songโs intriguing perspective on love. Silly moments and serious heartbreak are skillfully weaved together in a series of cheeky, dreamy, profound, and sometimesย psychedelicย scenes. โI am a huge fan of love songs that have an unusual, hyper-specific perspective on love,โ says Hall. โThatโs what I wanted to do with โTiny Door.โ Itโs about loving someone unconditionally while recognizing that love is something that isnโt always straightforward โ I think thatโs something we all attempt to come to terms with in our lives. I thought it was a unique yet universal detail about love and therefore an intriguing subject matter for a song. Even though the song is a ballad at its core, it still has a lighthearted sense of humor to it โ thatโs really portrayed well by Liz, and Ellin Aldana, our cinematographer.โ Charky explains, โWhen I first listened to the song, I felt it was a love song full of longing with a kind of wishful melancholy. As I spoke with Henry about his intention behind the lyrics and sound, I was assured that I'd need to explore heartbreak in a nuanced way โ with a degree of levity and playfulness. For me, falling in and out of love runs the full course of human expression. Love and heartbreak can be so emotionally intense and sometimes lonely, other times quite goofy or liberating.ย In developing the concept, I focused on both the literal and figurative ways that falling in and out of love might look like. So, you see Henry and co-star Franny Arnautou falling, flying, dancing, raging, winking, smiling, and... Read More