SALT, a Culver City based design, animation, production and editorial studio, is proud to continue working with Outfest – The Los Angeles Gay and Lesbian Film Festival, for a third year in a row. nnIn celebration of their 30-year anniversary, SALT Creative Director Cari Chadwick was inspired to design and create a 30-second Outfest stinger that not only celebrates three decades of showcasing thousands of outstanding films for well-over a half million people, but also honors these memorable titles, like My Own Private Idaho (1991), The Adventures of Priscilla, Queen of the Desert (1994), Boys Don’t Cry (1999), Brokeback Mountain (2005) and Milk (2008). nnBy shooting glimpses of memorable movie posters, some dating back to the early eighties, the stinger teases the audience, getting them excited for yet another amazing 2012 film festival moment. The bright color palette and catchy tune “This Head I Hold” from artist Electric Guest, is meant to further entice the audience, while adding a touch of glamor.nn nWatch for this 2012 Outfest stinger on TV and throughout the film festival, which begins July 12.nnSalt Creative Director: Cari Chadwick, SALT nDirector of Photography: Eric Fulford, SALTnProducer: Paul Andraos, SALTnEditor: Jennifer Ryan, SALTnDesigner/Animator: Sean Garfinkel, SALT nDesigner/Animator: Charles Lee, SALTnSenior Director of External Affairs: Kerri Stoughton-Jackson, OutfestnMusic nArtist: Electric GuestnTrack: This Head I HoldnnAbout SALTnSALT, founded in 2005, as a design, visual effects, and editorial shop with the idea of doing great work with great people in a professional but relaxed environment. Today, we are a full service creative studio, bridging the divide between production and post production. www.saltaddsflavor.com
Melissa Blakey, Producer SALT 9469 Jefferson Blvd. Suite 117 Culver City, CA 90232 Contact Melissa via email t: 310.838.7258 / f: 310.838.7259 www.saltaddsflavor.com
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More