SALT Creative Director/Editor Ian Douglass worked with SPY+Optic and Director Jason Baffa to cut “Tour of California.” The spot, which features Spy athlete and 2011 U.S. National Road Race Champion Matthew Bushe and mountain bike freestyle rider Mike Montgomery as Bushe’s stunt double, is based on a playful idea of a rider’s dream of hitting the mountainous trails on his road bike. n n”Tour of California” opens on Bushe riding the open road along the coast of Southern California. In an instant, we enter Bushe’s imagination through his SPY eyewear and now we are on the mountain trails with him as he does tricks he wouldn’t normally be able to do on his bike. Montgomery performs the bike flip stunt, which is then followed by a transition from the mountain trail back to the open road. Bushe’s smile says it all as the tag reads “not your old man’s eyewear.”n nDouglass notes, “I’m always thrilled when I have the opportunity to work with Director Jason Baffa whose visual efforts are always gorgeous… then couple that with word-smithery of Writer/Creative guru Michael Marckx, and you know you’re making something awesome.” Something awesome is right- the spot has already had over 75,000 views on youtube within 2 days time.n nnTo view work online click here.nnCreditsnClient: SPY+OpticnTitle: Tour of CalifornianEditors: Ian Douglass and Jennifer Ryan, SALTnVFX Artist: Cari Chadwick and Ian Douglass, SALTnPost Producer: Paul Andraos, SALTnDirector: Jason Baffa, Jason Baffa FilmsnProducers: Devon Howard & Michael Marckx, SPY+OpticnDirector of Photography: Scott KassenoffnWriter/Creative: Michael MarckxnComposer: Michael Gatt, GattSoundnnSALT is a design, production and post production studio based in Culver City. View more work at www.saltaddsflavor.com.
Melissa Blakey Producer SALT 9469 Jefferson Blvd. Suite 117 Culver City, CA 90232 Contact Melissa via email t: 310.838.7258 / f: 310.838.7259 www.saltaddsflavor.com
NYF Advertising Awards Open for Entries: Grey New York and New York Festivals Launch ‘No BS Allowed’ Campaign and Plant Seeds of Growth
The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign, titled “No BS Allowed,” for the show’s 2025 awards season. The campaign serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters. The New York Festivals Advertising Awards, known for celebrating the world’s most innovative and impactful advertising, is taking a hard stance against the industry’s reliance on inflated metrics, fabricated buzz, and empty results. In this provocative campaign, these industry conventions are reimagined as something more tangible and valuable: fertilizer for growth. Thiago Cruz, Chief Creative Officer at Grey New York. “New York is famously known for not putting up with BS, so we’re ensuring our festival stands for that too. We’re looking for work that truly drives both cultural and business value for clients.” The campaign humorously relabels case studies' so-called "BS" with sharp accuracy, exposing the elements that undermine true creativity:
- Made-up tweets
- Inflated number of impressions
- Lots and lots of positive sentiment