SALT, a Culver City based design, animation and editorial studio, is proud to continue working on DirecTV’s long running commercial campaign highlighting the exemplary advantages DirecTV offers over their competition. nnThe flow and pacing of each spot in the campaign has been crucial in clarifying the message to viewers. But the greatest challenge has been to convey each of these messages as clearly as possible while sustaining the visual appeal of the commercial. nnIn SALT’s latest spot “Channel Compare,” the goal was to emphasize the plethora of channels DirecTV offers compared to Dish Network. This was the first time in this campaign that we find ourselves within the television monitors. Each logo block was created in 3D, and each in their own alternate dimension. The entire studio environment and monitors are also 3D. The playful ‘magical poof’ element was composited on top as the logos disappeared.nnnWatch the spot online here.nnCreditsnnTitle Channel ComparennDirecTVnTracy Bugh, Creative DirectornGwen Garwig, ProducernnSALTnCari Chadwick, Creative DirectornDaesun Hwang, AnimatornPaul Andraos, ProducernnAbout SALTnSALT, founded in 2005, as a design, visual effects, and editorial shop with the idea of doing great work with great people in a professional but relaxed environment. Today, we are a full service creative studio, bridging the divide between production and post production. www.saltaddsflavor.com
SALT Melissa Blakey Producer 9469 Jefferson Blvd. Suite 117 Culver City, CA 90232 Contact Melissa via email t: 310.838.7258 f: 310.838.7259 www.saltaddsflavor.com
Asian World Film Festival Reveals Asian Vision Program Lineup, Snow Leopard and Bruce Lee Honorees, and Jury Members
The 10th Annual Asian World Film Festival (AWFF) is proud to announce the lineup for its inaugural Asian Vision program, which was conceived to showcase new and exceptional Asian features that have participated in major A-list film festivals and/or garnered international acclaim. The program of eight motion pictures (see list below) will be held November 17-19, 2024, with the top film receiving the Asian Vision Best Film Award. The 10th Annual Asian World Film Festival takes place November 13 - 21, 2024, at the Culver Theatre in Culver City, CA. This year’s Snow Leopard Lifetime Achievement Award, the Festival’s highest honor, will be presented to acclaimed director, screenwriter, and producer Sergei Bodrov in celebration of his remarkable 50-year career. Bodrov established his reputation as a visionary filmmaker with “Mongol: The Rise of Genghis Khan” (2007), nominated for the Academy Award® for Best Foreign Language Film, and “Prisoner of the Mountains” (1996), also an Oscar® nominee as well as a Cannes Film Festival FIPRESCI Prize-winner. The Snow Leopard Outstanding Cinematic Achievement Award will be presented to director, producer, and screenwriter Peter Ho-Sun Chan, one of Hong Kong’s most critically acclaimed and accomplished filmmakers. Known for his versatility and the scope of his work, Chan’s landmark films, including “Comrades: Almost a Love Story” (1996) and “The Warlords” (2007), have earned him a remarkable 233 awards from more than 400 nominations. As previously announced, AWFF will screen “Comrades: Almost a Love Story,” followed by a Q&A with Chan. Multi-award-winning actress Kathryn Bernardo will receive the Snow Leopard... Read More