Saatchi & Saatchi NY releases its latest AMDRO work, directed by rock star and horror movie director Rob Zombie.nnAppropriately entitled “Ant March,” this iteration emphasizes the idea that no one ever sees the invasion coming. One morning you wake up and they’re everywhere. Ants. Suddenly you’re overwhelmed with an uncontrollable fury – a primal rage that says, "Must. Kill. Now." nnBugs drive even the sanest person crazy, and when they do, it’s time to get crazy right back. AMDRO fulfills every person’s cold-blooded, insecticidal dreams.nnSaatchi NY’s commercial is certainly striking; the arresting cinematography paired with an eerie, repetitive voiceover makes the commercial feel like an actual mini horror movie. nn
nYou can view the spot online at YouTube here. nnCreditsnClient AMDRO Pest ControlnTitle Ant MarchnAgency Saatchi & Saatchi NYnChief Creative Officer, Con Williamson; Creative Directors, Mandy Hoveyda/Melinda Kanipe; Copywriters, Luke Behrends/Chris Bradford; Art Director Jared Creason; Agency Producer (Executive Producer), Lynn Appel nnProduction Original Film, LAnExecutive Producer, Bruce Mellon; Producer, Rick Brown; Director, Rob Zombie; nD.O.P, Brandon Trost; Lighting, Justin DuvallnnEditing Company No 6 James Duffy, Editor; Executive Producer, Toni LiparinnEffects After Effects Artist, Harry Truman; VXF Artists, Ed Skupeen; Producer Evan MeekernnSound Design/Arrangement Henryboy, Bill ChesleynnPost Production Company 3, Tom PoolennProduction Designer Jennifer SpencenSet Decorator Kelly Berry
Contact:
Lynne Collins Communications Director Saatchi & Saatchi New York 1.212.463.2734 Contact Lynne via email
SPW Category:Advertising Agency News
The Light and BIEN Form Creative & Strategic Alliance
Becky Morrison from The Light & Ricardo Roberts from BIEN.
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More
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