Saatchi & Saatchi NY releases its latest AMDRO work, directed by rock star and horror movie director Rob Zombie.nnAppropriately entitled “Ant March,” this iteration emphasizes the idea that no one ever sees the invasion coming. One morning you wake up and they’re everywhere. Ants. Suddenly you’re overwhelmed with an uncontrollable fury – a primal rage that says, "Must. Kill. Now." nnBugs drive even the sanest person crazy, and when they do, it’s time to get crazy right back. AMDRO fulfills every person’s cold-blooded, insecticidal dreams.nnSaatchi NY’s commercial is certainly striking; the arresting cinematography paired with an eerie, repetitive voiceover makes the commercial feel like an actual mini horror movie. nn
nYou can view the spot online at YouTube here. nnCreditsnClient AMDRO Pest ControlnTitle Ant MarchnAgency Saatchi & Saatchi NYnChief Creative Officer, Con Williamson; Creative Directors, Mandy Hoveyda/Melinda Kanipe; Copywriters, Luke Behrends/Chris Bradford; Art Director Jared Creason; Agency Producer (Executive Producer), Lynn Appel nnProduction Original Film, LAnExecutive Producer, Bruce Mellon; Producer, Rick Brown; Director, Rob Zombie; nD.O.P, Brandon Trost; Lighting, Justin DuvallnnEditing Company No 6 James Duffy, Editor; Executive Producer, Toni LiparinnEffects After Effects Artist, Harry Truman; VXF Artists, Ed Skupeen; Producer Evan MeekernnSound Design/Arrangement Henryboy, Bill ChesleynnPost Production Company 3, Tom PoolennProduction Designer Jennifer SpencenSet Decorator Kelly BerryLynne Collins Communications Director Saatchi & Saatchi New York 1.212.463.2734 Contact Lynne via email
Pioneering The Visual Narrative: Bobola Oniwura’s Impact on Nollywood’s Cinematic Evolution
Nollywood is in the middle of a visual revolution, and at its core is Bobola Oniwura, the mastermind behind some of the industryโs most striking cinematic transformations. Oniwura is a pioneering colorist whose unique approach to film aesthetics has set new standards for how Nigerian stories are told on screen. From the gritty realism of King of Boys: The Return of the King to the vibrant energy of A Tribe Called Judah, Oniwuraโs work has become synonymous with a new era of cinematic excellence, one where color grading is no longer an afterthought but a defining narrative tool. The film industry in Nigeria known as Nollywood has grown into one of the most prolific cinematic powerhouses in the world. Producing thousands of films annually, it ranks alongside Hollywood and Bollywood in terms of output. Once characterized by rapid, low-budget productions, Nollywood has undergone a remarkable transformation, embracing higher production values, diverse storytelling, and international recognition. The industryโs films now command global audiences, made possible by platforms like Netflix and Amazon Prime, and receiving acclaim at major festivals. This evolution has been fueled by creatives like Oniwura, who are redefining the post-production technical standards of Nigerian films. His impact extends beyond the color suite. Drawing on his background in Architecture and user experience research, Oniwura approaches color grading with an acute understanding of audience perception, crafting visual experiences that enhance storytelling, evoke emotion, and immerse viewers in the rich textures of Nigerian culture. His ability to merge technical precision with artistic intuition has positioned him as one of the most sought-after colorists in Nollywood... Read More