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    Saatchi & Saatchi Australia Wins 5 gold Lions For Toyota 4WD “Nothing Soft Gets In” Campaign

    By SPW EditorUpdated:No Comments2102 Views
    LONDON -- (SPW) --

    An inspired campaign by Saatchi & Saatchi Australia, has won a total of 5 gold Lions at the 2010 Cannes Lions: “Nothing Soft Gets In” was awarded 2 of the 8 Gold Lions awarded in the Promo & Activation category, and also scooped 3 Gold Lions in the Direct category.

    It sees a local task force, known as ‘Country Australia Border Security’, policing a border that separates the tough inhabitants of the outback from their latte-sipping, cheek-kissing, fragrance-wearing city cousins. You’ll be amazed what city people try to get into the country; Tofu, fluffy dogs, hair gel, roller blades, popped collars, fake tan, you name it. So Border Security are equipped with Toyota 4WDs to make sure ‘Nothing Soft Gets In.’

    The campaign aired in September 2009, and successfully defended Toyota’s number 1 status in Country Australia, firmly establishing it as an enduring brand able to withstand rural conditions. Significant sales of the Toyota 4WD range were a direct result of the innovative promotional campaign, with the best 4WD sales month in the history of Toyota Australia.

    View the campaign here on YouTube: http://www.youtube.com/watch?v=isC32ev4Lw4

    Credits
    Advertising Agency: Saatchi & Saatchi, Sydney, Australia
    Executive Creative Director: Steve Back
    Creative Director: Dave Bowman
    Copywriter: Steve Jackson
    Art Director: Vince Lagana
    Account Manager: Amy Turnbull
    Agency Producer: Kate Whitfield
    Director: Tim Bullock (Prodigy Films)
    Producer: Julian Shelton (Prodigy Films)
    Executive Producer: Jonathan Samway (Prodigy Films)
    Post: FSM
    Sound: Nylon

    About Saatchi & Saatchi
    Part of the Publicis Groupe, the 3rd largest communications holding company, Saatchi & Saatchi’s Network clients include Carlsberg, Deutsche Telekom/T-Mobile, General Mills, Novartis, Procter & Gamble, Sony Ericsson, Toyota and VISA Europe.

    With 140 offices and over 6000 employees, Saatchi & Saatchi is known for its outstanding creative ideas that generate powerful emotional connections between consumers and products. This is a key element in Lovemarks, Saatchi & Saatchi’s unique methodology for elevating the status of brands by creating ‘loyalty beyond reason’ and ‘inspirational consumers’. Saatchi & Saatchi is ‘The Lovemarks Company’. www.saatchi.com

    Contact:

    Lee Sharrock Global Creative PR M: +44 7814 862 834 Contact Lee via email

    SPW Category:Advertising Agency News



    Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards

    Thursday, November 21, 2024
    Javier Campopiano Returns as Executive Jury President for New York Festivals.

    New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More

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