Seeking to seize upon its growth and raise its visibility throughout the United States, design company <a href="www.weareroyale.com“>Royale has partnered with <a href="http://shortlistmgmt.com/“>Shortlist Management and Renee & Melissa to represent the company on both coasts and in the Midwest.
In addition, Bryan Shrednick, previously head of business development at <a href="www.weareroyale.com“>Royale, has joined the Shortlist team, bringing his tenure and rich history at <a href="www.weareroyale.com“>Royale to the bicoastal sales firm.
“As the company has grown over the past six years, <a href="www.weareroyale.com“>Royale needed a broader reach and the right partners to execute our evolving sales strategy,” said Jayson Whitmore, partner and executive creative director at <a href="www.weareroyale.com“>Royale. “They truly understand the brand of <a href="www.weareroyale.com“>Royale and where we’re going strategically. As our capabilities expand into new and exciting areas, there’s nobody we trust more to help spread the good word.”
Chris Volckmann, <a href="www.weareroyale.com“>Royale‘s executive producer, added: “I’ve known and worked with both Shortlist and Renee & Melissa in the past, and in their territories, there’s no one better. They really enable us to branch out into new markets and provide deep, longstanding relationships with agencies and brands we admire.”
<a href="www.weareroyale.com“>Royale‘s award-winning design capabilities and unique solutions have served some of the world’s best-known brands. In recent days, the agency has completed a 30-second launch spot for the Oreo “Wonderfilled” campaign; assisted with a global, multifaceted campaign launch for the new Nike Free 5.0 shoe; and created a fully computer graphic microsite for the 2012 Hyundai Azera that was shortlisted at SXSW.
Both firms with which <a href="www.weareroyale.com“>Royale is linking represent top production and post-production companies in both traditional and digital advertising. Based in New York and Los Angeles, Shortlist has deep roots in digital and recognized <a href="www.weareroyale.com“>Royale‘s expertise in this area, owner Charlie McBrearty said. He noted that <a href="www.weareroyale.com“>Royale is expanding its digital capabilities and has just added a Seattle office.
“That’s one of the things that attracted us to <a href="www.weareroyale.com“>Royale,” McBrearty said. “They have all the pieces in place with amazing talent, and now it is exciting for Shortlist to bring that talent to agencies and brands.”
Renee Case and Melissa Kweit Erke, whose firm, Renee & Melissa, will represent <a href="www.weareroyale.com“>Royale in the Midwest, said in a statement: “<a href="www.weareroyale.com“>Royale has a fantastic reputation for creating visually arresting and engaging work. We’re excited to partner with such a diverse group of talented artists who are on the leading edge of creativity and technology, and we look forward to creating exceptional work for some of the Midwest’s best brands.”
About <a href="www.weareroyale.com“>Royale
We are a design company helping brands connect with consumers. We believe that design transcends medium and technology to invent creative solutions using both. Our collective of directors, designers, a