Following Lifetime TV’s buzz-worthy “Maniac” spot for “Dance Moms,” LA-based mixed-media production studio Roger recently reunited with the network to create a new series of promos for “Preachers’ Daughters.” The brand-new reality documentary series premiered on March 12th. Led by Creative Director Terence Lee, the promos comically present the trials and tribulations of teen parenting (with biblical proportions). rnrn”Roger has been a great fit for these projects,” remarks Aaron Goldman, Creative Director, Lifetime. “With both ‘Dance Moms‘ and ‘Preachers’ Daughters,’ Terry took our ideas and brought them to levels that exceeded our expectations. Roger provides the kind of collaboration I look for in a creative agency. They have great ideas, make our ideas better, and are incredibly easy to work with — no egos whatsoever.” rnrnShot on a split screen, ” Nightly Prayer” (:30) shows contrary bedside prayers: a father prays for his daughter to avoid temptation, while she herself prays to not get caught sneaking out. rnrn”Say A Little Prayer” (:30) follows choral interpretation of the titular song originally made popular by Dionne Warwick. A montage of the girls getting ready for what seems to be a night on the town (heavy makeup and sequined mini dresses) turns out to be their Sunday best when their appalled fathers scream: “No daughter of mine is going to MY church dressed like that!”rnrn
rnClick title to view Preachers’ Daughters “Nightly Prayer” onlinernrn
rnClick title to view Preachers’ Daughters “Say a Little Prayer” onlinernrn”It’s been a prolific run working with Lifetime on so many great projects and shows,” Lee recalls. “We were especially excited to bring our live-action capabilities to help develop their concepts. It provided us with yet another opportunity to demonstrate our talents beyond design and animation as we continue to take on more large-scale productions.” rnrnShooting two completely different :30s in one day for “Preachers’ Daughters,” production required capturing all of the coverage thoroughly and efficiently. This included shooting and redressing bedroom sets for all three daughters. Surmounting that challenge, Roger also had to structure its busy production day to accommodate other parties on set for a still shoot and web interviews. rnrn”Being creative and being organized often don’t go hand in hand, but the team at Roger has a perfect balance of these qualities,” adds Lifetime Producer Karen Griffenhagen. “They took on quite an ambitious project and were able to maintain a high level of creativity, all while being extremely efficient. This made for a wonderful and relaxed working relationship.”rnrn
rnClick title to view “Dance Moms” online.rnrnCelebrating the New Year’s Day return of the hugely popular “Dance Moms,” the Season 2 promo is an homage to the 80s ballet flick “Flashdance.” Rog
Michele Lu Kumar Priya PR 310.922.0464 Contact Michele via email
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More