Following Lifetime TV’s buzz-worthy “Maniac” spot for “Dance Moms,” LA-based mixed-media production studio Roger recently reunited with the network to create a new series of promos for “Preachers’ Daughters.” The brand-new reality documentary series premiered on March 12th. Led by Creative Director Terence Lee, the promos comically present the trials and tribulations of teen parenting (with biblical proportions). rnrn”Roger has been a great fit for these projects,” remarks Aaron Goldman, Creative Director, Lifetime. “With both ‘Dance Moms‘ and ‘Preachers’ Daughters,’ Terry took our ideas and brought them to levels that exceeded our expectations. Roger provides the kind of collaboration I look for in a creative agency. They have great ideas, make our ideas better, and are incredibly easy to work with — no egos whatsoever.” rnrnShot on a split screen, ” Nightly Prayer” (:30) shows contrary bedside prayers: a father prays for his daughter to avoid temptation, while she herself prays to not get caught sneaking out. rnrn”Say A Little Prayer” (:30) follows choral interpretation of the titular song originally made popular by Dionne Warwick. A montage of the girls getting ready for what seems to be a night on the town (heavy makeup and sequined mini dresses) turns out to be their Sunday best when their appalled fathers scream: “No daughter of mine is going to MY church dressed like that!”rnrn
rnClick title to view Preachers’ Daughters “Nightly Prayer” onlinernrn
rnClick title to view Preachers’ Daughters “Say a Little Prayer” onlinernrn”It’s been a prolific run working with Lifetime on so many great projects and shows,” Lee recalls. “We were especially excited to bring our live-action capabilities to help develop their concepts. It provided us with yet another opportunity to demonstrate our talents beyond design and animation as we continue to take on more large-scale productions.” rnrnShooting two completely different :30s in one day for “Preachers’ Daughters,” production required capturing all of the coverage thoroughly and efficiently. This included shooting and redressing bedroom sets for all three daughters. Surmounting that challenge, Roger also had to structure its busy production day to accommodate other parties on set for a still shoot and web interviews. rnrn”Being creative and being organized often don’t go hand in hand, but the team at Roger has a perfect balance of these qualities,” adds Lifetime Producer Karen Griffenhagen. “They took on quite an ambitious project and were able to maintain a high level of creativity, all while being extremely efficient. This made for a wonderful and relaxed working relationship.”rnrn
rnClick title to view “Dance Moms” online.rnrnCelebrating the New Year’s Day return of the hugely popular “Dance Moms,” the Season 2 promo is an homage to the 80s ballet flick “Flashdance.” Rog
Michele Lu Kumar Priya PR 310.922.0464 Contact Michele via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More