Following Lifetime TV’s buzz-worthy “Maniac” spot for “Dance Moms,” LA-based mixed-media production studio Roger recently reunited with the network to create a new series of promos for “Preachers’ Daughters.” The brand-new reality documentary series premiered on March 12th. Led by Creative Director Terence Lee, the promos comically present the trials and tribulations of teen parenting (with biblical proportions). rnrn”Roger has been a great fit for these projects,” remarks Aaron Goldman, Creative Director, Lifetime. “With both ‘Dance Moms‘ and ‘Preachers’ Daughters,’ Terry took our ideas and brought them to levels that exceeded our expectations. Roger provides the kind of collaboration I look for in a creative agency. They have great ideas, make our ideas better, and are incredibly easy to work with — no egos whatsoever.” rnrnShot on a split screen, ” Nightly Prayer” (:30) shows contrary bedside prayers: a father prays for his daughter to avoid temptation, while she herself prays to not get caught sneaking out. rnrn”Say A Little Prayer” (:30) follows choral interpretation of the titular song originally made popular by Dionne Warwick. A montage of the girls getting ready for what seems to be a night on the town (heavy makeup and sequined mini dresses) turns out to be their Sunday best when their appalled fathers scream: “No daughter of mine is going to MY church dressed like that!”rnrn
rnClick title to view Preachers’ Daughters “Nightly Prayer” onlinernrn
rnClick title to view Preachers’ Daughters “Say a Little Prayer” onlinernrn”It’s been a prolific run working with Lifetime on so many great projects and shows,” Lee recalls. “We were especially excited to bring our live-action capabilities to help develop their concepts. It provided us with yet another opportunity to demonstrate our talents beyond design and animation as we continue to take on more large-scale productions.” rnrnShooting two completely different :30s in one day for “Preachers’ Daughters,” production required capturing all of the coverage thoroughly and efficiently. This included shooting and redressing bedroom sets for all three daughters. Surmounting that challenge, Roger also had to structure its busy production day to accommodate other parties on set for a still shoot and web interviews. rnrn”Being creative and being organized often don’t go hand in hand, but the team at Roger has a perfect balance of these qualities,” adds Lifetime Producer Karen Griffenhagen. “They took on quite an ambitious project and were able to maintain a high level of creativity, all while being extremely efficient. This made for a wonderful and relaxed working relationship.”rnrn
rnClick title to view “Dance Moms” online.rnrnCelebrating the New Year’s Day return of the hugely popular “Dance Moms,” the Season 2 promo is an homage to the 80s ballet flick “Flashdance.” Rog
Michele Lu Kumar Priya PR 310.922.0464 Contact Michele via email
Pioneering The Visual Narrative: Bobola Oniwura’s Impact on Nollywood’s Cinematic Evolution
Nollywood is in the middle of a visual revolution, and at its core is Bobola Oniwura, the mastermind behind some of the industry’s most striking cinematic transformations. Oniwura is a pioneering colorist whose unique approach to film aesthetics has set new standards for how Nigerian stories are told on screen. From the gritty realism of King of Boys: The Return of the King to the vibrant energy of A Tribe Called Judah, Oniwura’s work has become synonymous with a new era of cinematic excellence, one where color grading is no longer an afterthought but a defining narrative tool. The film industry in Nigeria known as Nollywood has grown into one of the most prolific cinematic powerhouses in the world. Producing thousands of films annually, it ranks alongside Hollywood and Bollywood in terms of output. Once characterized by rapid, low-budget productions, Nollywood has undergone a remarkable transformation, embracing higher production values, diverse storytelling, and international recognition. The industry’s films now command global audiences, made possible by platforms like Netflix and Amazon Prime, and receiving acclaim at major festivals. This evolution has been fueled by creatives like Oniwura, who are redefining the post-production technical standards of Nigerian films. His impact extends beyond the color suite. Drawing on his background in Architecture and user experience research, Oniwura approaches color grading with an acute understanding of audience perception, crafting visual experiences that enhance storytelling, evoke emotion, and immerse viewers in the rich textures of Nigerian culture. His ability to merge technical precision with artistic intuition has positioned him as one of the most sought-after colorists in Nollywood... Read More