Following Lifetime TV’s buzz-worthy “Maniac” spot for “Dance Moms,” LA-based mixed-media production studio Roger recently reunited with the network to create a new series of promos for “Preachers’ Daughters.” The brand-new reality documentary series premiered on March 12th. Led by Creative Director Terence Lee, the promos comically present the trials and tribulations of teen parenting (with biblical proportions). rnrn”Roger has been a great fit for these projects,” remarks Aaron Goldman, Creative Director, Lifetime. “With both ‘Dance Moms‘ and ‘Preachers’ Daughters,’ Terry took our ideas and brought them to levels that exceeded our expectations. Roger provides the kind of collaboration I look for in a creative agency. They have great ideas, make our ideas better, and are incredibly easy to work with — no egos whatsoever.” rnrnShot on a split screen, ” Nightly Prayer” (:30) shows contrary bedside prayers: a father prays for his daughter to avoid temptation, while she herself prays to not get caught sneaking out. rnrn”Say A Little Prayer” (:30) follows choral interpretation of the titular song originally made popular by Dionne Warwick. A montage of the girls getting ready for what seems to be a night on the town (heavy makeup and sequined mini dresses) turns out to be their Sunday best when their appalled fathers scream: “No daughter of mine is going to MY church dressed like that!”rnrn
rnClick title to view Preachers’ Daughters “Nightly Prayer” onlinernrn
rnClick title to view Preachers’ Daughters “Say a Little Prayer” onlinernrn”It’s been a prolific run working with Lifetime on so many great projects and shows,” Lee recalls. “We were especially excited to bring our live-action capabilities to help develop their concepts. It provided us with yet another opportunity to demonstrate our talents beyond design and animation as we continue to take on more large-scale productions.” rnrnShooting two completely different :30s in one day for “Preachers’ Daughters,” production required capturing all of the coverage thoroughly and efficiently. This included shooting and redressing bedroom sets for all three daughters. Surmounting that challenge, Roger also had to structure its busy production day to accommodate other parties on set for a still shoot and web interviews. rnrn”Being creative and being organized often don’t go hand in hand, but the team at Roger has a perfect balance of these qualities,” adds Lifetime Producer Karen Griffenhagen. “They took on quite an ambitious project and were able to maintain a high level of creativity, all while being extremely efficient. This made for a wonderful and relaxed working relationship.”rnrn
rnClick title to view “Dance Moms” online.rnrnCelebrating the New Year’s Day return of the hugely popular “Dance Moms,” the Season 2 promo is an homage to the 80s ballet flick “Flashdance.” Rog
Michele Lu Kumar Priya PR 310.922.0464 Contact Michele via email
Liz Charky Directs a Playful and Reflective Video For Henry Hall’s “Tiny Door”
Directed by Liz Charky, the music video for Henry Hall’s ‘Tiny Door’ is a playful and profound exploration of the song’s intriguing perspective on love. Silly moments and serious heartbreak are skillfully weaved together in a series of cheeky, dreamy, profound, and sometimes psychedelic scenes. “I am a huge fan of love songs that have an unusual, hyper-specific perspective on love,” says Hall. “That’s what I wanted to do with ‘Tiny Door.’ It’s about loving someone unconditionally while recognizing that love is something that isn’t always straightforward — I think that’s something we all attempt to come to terms with in our lives. I thought it was a unique yet universal detail about love and therefore an intriguing subject matter for a song. Even though the song is a ballad at its core, it still has a lighthearted sense of humor to it — that’s really portrayed well by Liz, and Ellin Aldana, our cinematographer.” Charky explains, “When I first listened to the song, I felt it was a love song full of longing with a kind of wishful melancholy. As I spoke with Henry about his intention behind the lyrics and sound, I was assured that I'd need to explore heartbreak in a nuanced way – with a degree of levity and playfulness. For me, falling in and out of love runs the full course of human expression. Love and heartbreak can be so emotionally intense and sometimes lonely, other times quite goofy or liberating. In developing the concept, I focused on both the literal and figurative ways that falling in and out of love might look like. So, you see Henry and co-star Franny Arnautou falling, flying, dancing, raging, winking, smiling, and... Read More