Venice Beach-based production company Rodeo Show directing duo Mccoy|Meyer help an “8-foot, 600 lb” bear find perfect fitted custom clothes for the fashion technology startup, MTailor, created direct-to-client as a part of their new branding campaign. The campaign features the :60 “Business Bear” that showcases the duo’s subtle and witty comedic styling with an entertaining narrative that follows an animatronic bear, “Barry,” as he battles the woes of not fitting into a standard office environment. Feeling out of place, he embarks on a quest to find the most suitable fit for his unique body shape. The bear finally finds MTailor, using the app to get measured right on his phone to get custom clothes that fit his body and put an end to his fashion crisis.
The campaign also features a vivacious and colorful spot, “The Right Fit,” that illustrates the joy of finding tailored clothes in a snap of a finger. The spot takes viewers through an assortment of bright rooms with celebratory dance parties, balloons, and oversized sunglasses.
“This project presented us with the fun challenge of creating a perfectly-fitted outfit for an animatronic grizzly bear, conveniently located on the other side of the country,” notes Mccoy | Meyer. “We also had a longer prep period than normal, which gave us more familiarity with the MTailor app. While the cast were all getting custom clothes cut to their exact body measurements, we took the opportunity to obsess over every detail. (i.e.: Wouldn’t it be great if Barry had a jar of honey next to the photo of his human girlfriend on his desk?)"
“We really lucked out in having a such a trusting creative director in Amil Husain, who humored all of our hairbrained ‘WHAT IF’ moments.”
MTailor is a clothing app that uses a phone’s camera and machine learning algorithms to measure 17 different points of a person’s body for customized, tailor-fit clothing. The spots are currently available on YouTube and is being broadcast nationally.
About Rodeo Show
We are Rodeo Show, a scalable content development and production company driven by the dynamic landscape of both traditional and new media. We’re experts at building a dynamic incubator for artists to enjoy creative freedom backed up by resources necessary to collaborate closely with media clients, crafting a message that leaves the status quo in the dust.
This ain’t our first rodeo and we have the tenacity and agility to bring visions to life. Our high standards for production values ensure that all involved enjoy the show.
Regardless of scope or size of a project, we thrive on the excitement of solving artistic challenges to create something special each time out of the gate.
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Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
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“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
About Simian
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