Conceptual Montage Created By Production House the STUDIO Effectively Highlights How Photography Is Used Beyond Print Today
For noted artist management professional, Sherry Riad of RIAD Represents, photography and the creative pros behind the lens are playing ever-increasing roles in the production of ads that are not print focused. Often they are contributing their talents to productions that are ultimately design, animation, live action, viral/social, environmental and retail focused. To highlight this, RIAD Represents has unveiled a new showreel, designed by award-winning production/design house, the STUDIO, that showcases not only the talented photographers the company represents, but also the myriad of ways their work is used in today’s ad campaigns.
Click here to watch RIAD Represents new Agency reel: http://riadrepresents.com/reel/
“The role of photography is constantly changing in advertising,” Riad says. “It’s not just about print ads or billboards anymore. The breadth of what we are creating now is much more than that, and I expect 2015 will be a year that will expand our capabilities even further.”
Opening with a simple title card that asks the question “What can you do with photography?” the answer unfolds in an elegantly edited 2-minute montage (featuring original music from Found Objects, New York) that showcases not just the work of RIAD’s talented roster of photographers, but also places the work in the context of the larger ad campaign it supported.
“Today, photography lives in social, viral, experiential, environmental, web content, as well as traditional print,” Riad notes, “and agencies are turning to photographers for not just photography but content.”
RIAD Represents photographers/directors Michele Asselin, Thierry Des Fontaines, Troy House, Shaniqwa Jarvis, Keena, Michael Prince, Joe Windsor-Williams, Bil Zelman and design/animation house the STUDIO.
About RIAD Represents
Riad Represents was founded with an independent spirit and a simple objective: work with the best talent and clients, stay on budget, tell amazing stories, and have fun doing it. We’re a collective of conceptualists, dreamers, do-gooders, talented troublemakers and occasional workaholics, passionate about our work and our clients. Born from the desire to do things differently, RIAD Represents morphs perfectly with client needs, helping tell their story cost-effectively without sacrificing an ounce of creative magic. We believe in relationships, and most importantly, we believe in creating outstanding work from start to incredibly epic finish.
Click here for more info about RIAD Represents and its talented roster: http://riadrepresents.com
Video Credits
Design: the Studio, New York
Original Music: Found Objects, New York
Contact:Sherry Riad
RIAD Represents
http://riadrepresents.com
Media:
Right Word Media
Ray Ecke
p. 973.726.3797
f. 973.726.3798
c. 201.741.1092
Contact Ray via email
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More