R/GA, the agency for the digital age(tm), is pleased to announce the addition of Sam Dallyn as an art director in R/GA London. Dallyn will oversee the strategy and development of integrated digital design projects for London’s Nike account. He will also collaborate with R/GA’s New York-based Nike team. Dallyn reports to both James Temple, R/GA London’s executive creative director, and Lucio Rufo, who was recently promoted to the office’s new design director.
“Sam’s addition to the visual design department drives our vision forward, bolstering the team with exceptional talent that can provide creative leadership and strategic direction,” said Temple. “Through his incredible portfolio, Sam shows that he has the ability to distill challenging client directives to create visually stunning websites, subtle yet powerful brand identities, and striking print campaigns. His design sensibility is a great asset to the team.”
For more than eight years, Dallyn has conceptualized, designed, and directed groundbreaking work for clients, such as AOL, Crate & Barrel, Dell, EA Games (FIFA), Lexus, Nintendo Wii, Nokia, Nivea, Orange, Paul Smith, Palm, Procter & Gamble, Ralph Lauren, Sharpie, and Vodafone.
“Sam’s breadth of client experience and sophisticated design execution will make him an invaluable member of our Nike team,” added Rufo. “He will play an integral role in enhancing London’s design capabilities as we continue to raise the creative bar through the work we produce for our clients.”
Prior to joining R/GA, Dallyn served as an art director at Blast Radius, one of London’s top digital agencies, which focuses on customer experiences and social marketing. During his three-year tenure, Dallyn helped set the design standards across the agency and was able to translate complex business goals into intelligent visual design experiences. When AOL’s website required a new strategy for a simplified, easy-to-use redesign, Dallyn led a design team to boost the site’s search capabilities, implemented comparison-shopping features, and added bookmarking functionality. The new site enhanced the shopping experience for more than 30 million AOL customers and increased the company’s sales by 60 percent. Prior to that, Dallyn held senior designer positions at two other digital agencies in England: GraphicoDMG in Newbury and E3 Media in Bristol.
Dallyn’s web design portfolio was recently published in Taschen’s 1000 Favorite Websites by Julius Wiedemann. He has also been featured in a wide range of UK-based design magazines, which include Grafik, .net magazine, and Logology-The Wonderland of Logo Design, as well as in UK design sites such as FWA: Favourite Website Awards, QBN.com, and styleboost.com, among others.
R/GA London, which operates as R/GA’s European headquarters, opened three years ago and has rapidly grown to more than 50 full-time employees. Recently, the London office took major strides to grow its visual design department, appointing significant new hires and promoting staff from within to lead the creative vision for the agency. These kinds of changes demonstrate R/GA’s commitment to growing its European presence and generating innovative and award-winning work for its clients.
About R/GA
R/GA (www.rga.com) is a full-service digital agency that transforms the way people interact with brands. A commitment to design, technology, strategy, and innovation defines R/GA’s continuing legacy as an iconoclast in the world of communications and marketing. With a holistic range of offerings that includes brand development, mobile, and retail, R/GA’s agency model is adaptable to the ever-changing needs of consumers in the digital landscape.
Founded in 1977, R/GA has received the most prestigious creative awards for film, broadcast, design, advertising, and interactive. It was selected as Adweek’s “Digital Agency of the Decade” and “Digital Agency of the Year” in 2009. Advertising Age also named R/GA one of the “Top 10 Agencies of the Decade,” and included the agency on its “Digital A-List” in 2009 and “Agency A-List” in 2008. Headquartered in New York with offices located throughout the world, R/GA is part of The Interpublic Group (NYSE:IPG), one of the world’s largest advertising and marketing services organizations.
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