Renowned commercial production company SFI (Simpson Films), has named Dante Piacenza as its new Executive Producer. The announcement was made by SFI founder Jerry Simpson.
Regarding the appointment, Simpson said, “Dante brings close to 20 years of experience in the advertising industry, from the agency, production, and post-production sides of the business. He’s a veteran of large-scale productions, music, and visual effects-driven projects, and truly understands what it takes to create a complete experience for our clients.”
At SFI, Piacenza will work on new, re-branding initiatives for SFI itself. These will expand the company’s role as a technologically progressive and creative partner to agencies and advertisers, while also building on SFI’s expertise at streamlining and simplifying the digital production process.
Concurrently, Piacenza and SFI will also continue to pursue new business opportunities for the company, primarily in the areas of documentary films and episodic content.
“Jerry and SFI stand at the cutting edge of production,” Piacenza said. “He continues to redefine how our industry creates visual content with clear and targeted objectives. Joining SFI is a fantastic opportunity, as it allows me to creatively incorporate all of my previous experience, in both commercial and non-commercial content. My role here as EP will allow me to open up new directions for SFI.”
During his career, Piacenza has produced numerous, high profile campaigns for a wide range of major clients, such as AT&T, Dr. Pepper, 7UP, Genworth, Accenture, Budweiser, Xerox, Colgate-Palmolive, Lincoln, and many
others. Prior to joining SFI, Piacenza had been EVP/GM/Executive Producer of Elias Arts’ New York office.
Before Elias, Piacenza was Director of Broadcast at Young & Rubicam, New York. During his nearly ten-year tenure with Y&R, he was responsible for producing many notable, celebrity-driven, campaigns, for some of Y&R’s largest clients. He also initiated and oversaw some of the agency’s first, non-traditional output. His work has been recognized by numerous industry award shows, including AICP and Cannes.
ABOUT SFI
Founded in l993 by acclaimed director/cinematographer Jerry Simpson, SFI (Simpson Films), is a noted commercial production company based in Long Island City, New York. Jerry Simpson has directed countless television commercials and campaigns for such international brands as Anheuser Busch, Applebee’s, Burger King, Campbell’s, Dominos, Dr. Pepper/ 7 UP, IHOP, Maybelline, McDonalds, Miller, and Olay, among many others.
SFI prides itself on setting the highest creative standards possible, and pushing the technological bar. Simpson’s production expertise and creative background, combined with his professional production staff and crew, ensure that new ideas are constantly being developed, and that each project is undertaken in a comprehensive fashion, tailored for each client experience.
SFI and their affiliate Eastlight Studios are located at 21-29 45th Road, Long Island City, NY, 11101. The phone is 718/349-9220, and the website is: http://www.simpsonfilms.com