“With Reggie’s experience, unique vision and immense creativity, the evening celebrating those who have given so much to our industry is certain to be a memorable one,” said Boone Isaacs.
"I’m honored to be working with the Academy again,” said Hudlin. “The collective impact of this year’s Governors Awards recipients on the evolution of cinema is immeasurable. I’m a fan of all four of these legends, so producing a celebration of Ms. O’Hara’s performances, Mr. Carrière’s storytelling, Mr. Belafonte’s dedication and Mr. Miyazaki’s magic is a pleasure."
A writer, director, producer and pioneering entertainment executive, Hudlin received a Best Picture Oscar® nomination as a producer of “Django Unchained.” His feature directing credits include “The Great White Hype,” “Boomerang,” and “House Party,” which he also wrote; he also has directed episodes of such popular television series as “Psych,” “Modern Family,” “The Office” and “The Bernie Mac Show.” Hudlin recently produced “The Academy Celebrates the Black Movie Soundtrack” concert at the Hollywood Bowl and has executive produced the NAACP Image Awards show for the past two years. He is a member of the Academy of Motion Picture Arts and Sciences, Directors Guild of America, Writers Guild of America and Screen Actors Guild, and serves on the executive board of the UCLA School of Theater, Film and Television.
About THE ACADEMY
The Academy of Motion Picture Arts and Sciences is the world’s preeminent movie-related organization, with a membership of more than 6,000 of the most accomplished men and women working in cinema. In addition to the annual Academy Awards—in which the members vote to select the nominees and winners — the Academy presents a diverse year-round slate of public programs, exhibitions and events; acts as a neutral advocate in the advancement of motion picture technology; and, through its Margaret Herrick Library and Academy Film Archive, collects, preserves, restores and provides access to movies and items related to their history. Through these and other activities the Academy serves students, historians, the entertainment industry and people everywhere who love movies. www.oscars.org
Natalie Kojen
The ACADEMY
Contact Natalie via email
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More