RedLever Studios, a global studio at the nexus of advertising and entertainment and Emmy Award-winning producer Jonathan Prince have partnered to produce a live action and animated web series, SUPERMOMS, presented by The Clorox Company, a leading manufacturer and marketer of consumer products.
Now in post-production, SUPERMOMS’ eight webisodes focus on four women living on a cul-de-sac who not only share the common bond of motherhood, but also the uncommon responsibility of being super heroes working together to foil their arch-enemy, Dr. Deconstructo. SUPERMOMS features both live-action and animated “super hero” storylines, with the moms bouncing between their real identities and their animated alter egos. Along the way, they grow closer, share life lessons and solve minor domestic disasters — with help from Clorox products, including: Cloroxยฎ Liquid Bleach, Cloroxยฎ Clean-Up, Gladยฎ Trash Bags and Fresh Stepยฎ Cat litter. SUPERMOMS will be directed by Michael Barnett, who also directed the award-winning HBO documentary Superheroes.
“Our collaboration with Jonathan Prince is focused on creating an entertainment property that will capture the imaginations of online audiences while seamlessly integrating Clorox product messages,” said Richard Shore, President of RedLever Studios. “SUPERMOMS is a highly entertaining scripted web series that offers Clorox a platform for increasing awareness of its wide range of consumer products, while creating an emotional connection with its consumer and encouraging moms across the United States to put on their super mom outfits!”
“It’s been my pleasure to work with the RedLever and Clorox teams in developing this project. Whether one creates content for web, television, or the big screen, story and character are what drives loyal, passionate viewership. Clorox “gets” that and has encouraged us to do what it takes to create that kind of “lean-forward,” engaging program,” said Jonathan Prince. “Bottom line, SUPERMOMS is romantic and comedic, dramatic and super-heroic as it deals with all of the issues facing women today.”
The cast of SUPERMOMS includes Brennan Hesser, Joey Lauren Adams, Julie Warner, Lourdes Benedicto, Tabitha Morella, Tim Rock, K Callan, Hank Baskett, Jacob Hopkins, Caitlin Carmichael, Jake Borelli, Patrick Fabian and Larry Poindexter.
Leveraging its exclusive relationship with Joost Media , a fully owned subsidiary of Adconion Media Group, RedLever Studios will distribute SUPERMOMS to millions of viewers in the U.S.
In addition, Red Lever Studios is producing exclusive behind-the-scenes content for SUPERMOMS’ Facebook page, which will serve as the web series’ hub site and will launch by early January 2012.
About RedLever Studios
A global studio at the nexus of advertising and entertainment, RedLever is a subsidiary of Adconion Media Group that enables brands to maximize their digital entertainment investment by offering the ability to control their online presence, message and distribution. Leveraging its full in-house studio capabilities and its exclusive relationship with Joost Video Network, RedLever works with premium brands and talent to create, produce and distribute content to an audience of nearly 350 million unique Internet users across multiple platforms. RedLever’s solutions to increase brand awareness and customer loyalty include integration, original, custom series and sponsorships. For more information, please visit www.red-lever.com.
About The Clorox Company
The Clorox Company is a leading manufacturer and marketer of consumer products with 8,100 employees and fiscal year 2011 revenues of $5.2 billion. Clorox markets some of consumers’ most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Worksยฎ naturally derived home care products, Pine-Solยฎ cleaners, Poettยฎ home care products, Fresh Stepยฎ cat litter, Kingsfordยฎ charcoal, Hidden Valleyยฎ and K C Masterpieceยฎ dressings and sauces, Britaยฎ water-filtration products, Gladยฎ bags, wraps and containers, and Burt’s Beesยฎ natural personal care products. Nearly 90 percent of Clorox Company brands hold the No. 1 or No. 2 market share positions in their categories. The company’s products are manufactured in more than two dozen countries and sold in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $84 million to nonprofit organizations, schools and colleges. In fiscal year 2011 alone, the foundation awarded $4 million in cash grants, and Clorox made product donations valued at $13 million. For more information about Clorox, visit www.TheCloroxCompany.com.
