Red Truck Films produced a six-part webisode series for The Home Depot, working with Click Here (a Richards Group company) based in Dallas. Featuring Joey Logano – NASCAR driver #20 for Home Depot Toyota and 2009 Rookie of the Year – the “Joeysodes” are part of an integrated campaign just launched for Home Depot Racing.
Click Here was looking for a live-action production company in the Southeast to tag-team with Aero Film and The Richards Group, who were shooting the TV campaign on location in Charlotte. Red Truck’s past work on NASCAR-related campaigns and experience shooting on the Canon 5D and 7D were a great fit.
Red Truck Films called on the talents of photographer Christopher Wilson to shoot and direct the guerilla style footage of Logano giving a personal tour of the NASCAR world. Cathy Wilson of Red Truck Films was executive producer. Editorial and sound design were handled by Post Asylum.
“We’re glad to be a resource for agencies around the country that are looking for a cost-effective way to shoot and produce spots in the Southeast,” said Wilson of Red Truck Films. “Our vast resources allow us to bring in the right crew to match our clients’ vision – stylistically and technically. And since we’re already on the ground here in the North Carolina, we can offer cost efficiencies to agencies from outside this region.”
In the “Joeysodes,” Logano gives fans an up-close, behind-the-scenes, all-access pass into the NASCAR world. Watch “Joey’s Paint,” to see what happens at Joe Gibbs Racing Paint Shop with the #20 Home Depot Toyota racecar. In “Joey’s Backyard,” get Joey’s take on NASCAR fans, Pit road, and life at the superspeedway. Four more “Joeysodes” will be rolled out over the next several months.
“Shooting this campaign was fast and furious in many ways, but a lot of fun,” said Wilson. “We thoroughly enjoyed coordinating with Aero Film, who produced the television. The talent and venues were a delight, and we loved working with the agency and The Home Depot.”
With a roster of award-winning directors based throughout the country, Red Truck Films, represented by Trailblazer Studios, produces spot work and non-traditional content, on location anywhere or on one of its two sound stages.
