Red Giant today announced that BulletProof is now available as a free public beta and can be downloaded by visiting www.redgiant.com. BulletProof is a complete media prep and delivery solution for footage that simplifies the tedious tasks facing filmmakers every day on set. Bridging the gap between camera and editor, BulletProof combines all backup, organization, color and delivery tasks while handling footage from multiple cameras and media cards. Whether shooting with a Canon DSLR, Nikon DSLR or GoPro sports cam, filmmakers, videographers and data wranglers can now quickly and easily transform their capture into edit-ready footage. nnDuring the public beta program, Red Giant will continue aggressive product development, adding features, new camera support and gathering customer feedback to further enhance the application. nnTo demonstrate the impact of BulletProof on a film set, award-winning director, Seth Worley released his newest short film, “Spy Vs. Guy,” as well as a behind-the-scenes video that highlights the BulletProof workflow. nn
n”Spy Vs. Guy” and the making-of films can be seen online here. nnPhilip Bloom, a world-renowned director, DP and digital cinematographer, has been evaluating BulletProof as part of his workflow. “Post work is the biggest pain in my arse! I love to edit, it’s creative, but the rest I despise – the ingest, transcoding, syncing, logging. Nothing out of my work I loathe the most,” said Philip Bloom. ” If an application came along that could lessen the pain, I would be a happy man. Guess what, it has! BulletProof could well be exactly what I needed. After some initial use, the time it can save me is becoming clear. It’s also going to get better and better. In today’s modern times, time is money. And while I may have run out of time, Bulletproof can stop me from running out of money!”nn”Since the release of the DSLR camera and the rise of file-based video capture, the need for a better media prep solution has become obvious – as our team has discovered from our own film projects. Tapping into what we’ve learned over the last decade of building tools for filmmakers, like Magic Bullet, we designed and built BulletProof, which we believe is the most affordable, complete solution that bridges the gap between the camera and the editor,” said Andrew Little, president and co-founder of Red Giant. “And the feedback since the announcement is telling; the feature set is really resonating with filmmaker needs. Moving forward, we are collecting customer feedback and aggressively adding the features, camera support and workflow capabilities they’re looking for to further enhance the product.”nnThe BulletProof WorkflownThe BulletProof workflow is presented in a series of five views, arranged in a left-to-right flow that mirrors what filmmakers do on set every day. nImport: Offloading clips from media cards and drives is quick and safe in Import. BulletProof doesn’t alter data while copying and backing up, so the integrity of your footage is always maintained. nnOrganize: Set up shots before they reach the editing platform. In Organize, you ca
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NYF Advertising Awards Open for Entries: Grey New York and New York Festivals Launch ‘No BS Allowed’ Campaign and Plant Seeds of Growth
The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign, titled “No BS Allowed,” for the show’s 2025 awards season. The campaign serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters. The New York Festivals Advertising Awards, known for celebrating the world’s most innovative and impactful advertising, is taking a hard stance against the industry’s reliance on inflated metrics, fabricated buzz, and empty results. In this provocative campaign, these industry conventions are reimagined as something more tangible and valuable: fertilizer for growth. Thiago Cruz, Chief Creative Officer at Grey New York. “New York is famously known for not putting up with BS, so we’re ensuring our festival stands for that too. We’re looking for work that truly drives both cultural and business value for clients.” The campaign humorously relabels case studies' so-called "BS" with sharp accuracy, exposing the elements that undermine true creativity:
- Made-up tweets
- Inflated number of impressions
- Lots and lots of positive sentiment