Recruiting and consulting firm ARC makes its national launch with Dana Astrow in Los Angeles and Sally Coonan in New York.  Formerly Astrow Recruiting & Consulting, ARC is the evolution of Dana’s highly successful recruiting agency, which specializes in facilitating connections in the brand marketing and advertising/film production community.

Together, Dana and Sally exclusively filled a definitive niche in the industry, establishing a stellar track record for uniting the like-minded individuals and companies behind some of the most effective top-level content being produced today. As connectors and collaborators, they have recruited and consulted a long list of clients and candidates around the globe, resulting in successful and sustainable partnerships across the scope of businesses, from startups to established heavyweights.
“With my longtime friend and colleague Sally Coonan joining me as a partner, my solo venture of Astrow Recruiting and Consulting evolves into a new incarnation,” remarks Dana. “ARC demonstrates the relationship we have with clients, candidates and talent. We want to follow the ARC of your career and company.”
Dana Astrow has been influencing the landscape of creativity since her early beginnings in the industry. Her presence was marked by her co-ownership of the independent repping firm, Astrow-Ziegler, and the success of her subsequent solo venture, AstrowGirl. Upon moving to Los Angeles in 2005, Dana recognized a gap in the market, and drew upon her eye for identifying talent and her passion for fostering long-lasting relationships, combining this unique toolset to launch ARC.
ARC broadened its reach in 2012 with the addition of Sally Coonan at the East Coast helm. Sally helped expand ARC’s clientele and establish the New York office, where she continues to be based today.
The new iteration of ARC launches with a fresh website at