Hybrid production company Global Mechanic Media’s recent work with FilmBratz and The Red Agency for EPCOR Energy has been selected for the 2011 Applied Arts Annual. Hired by The Red Agency to bring to life the wonderful designs of Nigel Hood. Global Mechanic Media worked with the agency and FilmBratz to bring this delightful story to life. The Annual hits stands May 2011.
This is one of those jobs where expertise in old school animation came in handy. The spot is a combination of live action with cut-out animation that has a real paper and shadows feel. Animated as multiplane elements over a colorful background, an entire world is unveiled through a series of clever camera moves to reveal how life goes on 24 hours a day and 7 days a week. Creative directed by Global Mechanic Media’s Bruce Alcock, the work was done by a production team of designers, compositors and animators in their Vancouver studios. “We loved the concept from the moment we heard about it. And now to have the collaboration selected to be part of on of the industry’s more prestigious Annuals- we could not be more excited. Hats off to RED, FilmBratz and everyone who helped to pull this off.”
Providing More :30
The final work can be seen at Providing More.
Recent work for Global Mechanic Media includes: television and interactive work for Scotia Bank, TV spots for Nestle and Delissio Pizza and BC Hydro. “Drawings” an award winning PSA for Stand: raising awareness for the war in Darfur; “Bust it or Believe” it first online YouTube campaign with Leo Burnett for Silk Soy Milk; Season 5 for the Emmy Award winning PBS TV show FETCH with Ruff Ruffman. Bruce Alcock’s short film Vive La Rose was recently in competition at the Sundance Film Festival and was named one of the top ten films at Toronto International Film Festival. In addition, Bruce Alcock’s has just begun pre production on his most recent film Impromptu co-produced with the NFB.
About The Applied Arts Awards. Unlike other Canadian awards in this sector, Applied Arts Awards do not assign first, second or third place, but rather, treat all winners equally. Applied Arts Awards provide the greatest exposure of any awards program offered in Canada. All winning work is showcased in highly anticipated and well-read Design issue (July/August 2011), complete with full credits and featured for a full year on the very popular Awards Winners Gallery on appliedartsmag.com. With circulation of 46,000, the AA Annuals attract thousands of entries from the very best companies in the industry. Its winners gallery alone attracts 300,000 + visitors each year,
About Global Mechanic Media. Global Mechanic Media (www.globalmechanic.com) is a boutique trans-media production company with years of experience and considerable expertise in all aspects of advertising & marketing, entertainment, communication and problem solving. We operate as an integrated studio dedicated to creating content in any medium and are built as a digital laboratory working to formulate effective communications and solutions that are intriguing and create demand. We are creative thinkers who work in all mediums to make interesting media and are masters at telling stories and solving visual problems.
Our expertise at the intersection of marketing and entertainment inspires us to think beyond the limits of the page, the site, the banner and the URL. Regardless of format, we design rich user experiences that create value for the brand and it is our deep knowledge of user experience that ultimately informs the nature of all of our creative.
Founded in 2000 by animation veteran Bruce Alcock, GM has produced commercials, TV shows, websites, films, games, installations, interactive experiences, print, package design and original photography. Based in Vancouver, Canada, our premier facility is world class and staffed with the best creative staff and all the coolest gear imaginable. Clients include Bell, Coca-cola, Nestlé, BMW, Unilever, Hershey and Kraft, for agencies including Grey, Leo Burnett, Ogilvy and BBDO. We have worked with broadcasters including PBS, Cartoon Network, and the CBC. In addition to commercial work, the studio is always collaborating with the theatre, dance, educators and architects. Film projects include award-winning shorts and features in all genres.
Work Credits
Bruce Alcock – Global Mechanic Media – Director of Animation
Nigel Hood – Design
Film Branz – Live Action Production
The Red Agency – Agency
