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    Rebecca Blake Directs Launch Campaign for Uniqlo’s UV Cut Collection

    By Artisans PRUpdated:No Comments3671 Views
    NEW YORK -- (SPW) --

    Renowned fashion and beauty director Rebecca Blake, of Rebecca Blake Films A STORY Company, has directed a new campaign for Japanese fashion retailer Uniqlo launching its innovative UV Cut collection. Conceived by Dentsu, Tokyo, the spot features Japanese model and actress Kiko Mizuhara (Norwegian Wood) who is shown wearing the young, fashionable clothing, which filters UV rays, in a stylized contemporary home overlooking a pristine ocean under a sunny sky.

    The spot was shot on 35mm film and is notable for Blake’s innovative use of lighting and graphic design. Interior sequences employ a striking, angular pattern of light and shadow offering a subtle contrast to the geometry of the room. The effect was produced with a specially-designed lighting rig by cinematographer Deke Donelian.

    Blake designed the set and choreographed Mizuhara’s dreamlike motion as she glides from the interior to an elegant patio. “The commercial makes an aesthetic lifestyle statement.” Blake observes. “It relates to the philosophy of the company, which is very environmentally aware.”

    Blake supervised the post work, which was completed at the newly-opened New York visual effects studio Light of Day, collaborating with Flame artist Colin Stackpole. Visual effects treatments were applied to enhance the idealized look of the environment. Visually, the spot is lush with the recurring theme of light reinforcing in an understated way the brand’s message about the dangers of UV rays. “The campaign design and look is fresh and engaging, which reflects a modern attitude with a simple paired-down aesthetic” says Blake.

    Rebecca Blake Films, A STORY Company, is represented is represented on the East Coast by Daria Zeliger (917) 373-4107; in the Midwest by Dawn Ratcliffe (312) 491-9194, in the Southeast by Sarah Lange, (646) 283-0699; in the Southwest by Gossip!, (214) 288-2813 and on the West Coast by Kelley Class, (310) 823-9808.

    Credits
    Title: UV Cut
    Client: Uniqlo
    Agency: Dentsu, Tokyo.
    Production: Rebecca Blake Films, A STORY Company, New York. (800) 642-3173. Rebecca Blake, director; Deke Donelian, director of photography; Mark Androw and Cliff Grant, executive producers.
    Post: Light of Day, New York. Colin Stackpole, creative director/Flame artist; Amy Taylor, producer.
    Music: Big Foote, NY. Exec Producer, Paul Seymour.

    Video Credits

    Title: UV Cut; Client: Uniqlo; Agency: Dentsu, Tokyo. Production: Rebecca Blake Films, A STORY Company, New York. (800) 642-3173. Rebecca Blake, director; Deke Donelian, director of photography; Mark Androw and Cliff Grant, executive producers. Post: Light of Day, New York. Colin Stackpole, creative director/Flame artist; Amy Taylor, producer. Music: Big Foote, NY. Exec Producer, Paul Seymour.
    Contact:

    Mark Androw Executive Producer STORY 312.642.3173 Contact Mark via email

    Contact:

    Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email

    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)



    The Light and BIEN Form Creative & Strategic Alliance

    Wednesday, January 15, 2025
    Becky Morrison from The Light & Ricardo Roberts from BIEN.

    Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.

    The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.

    “I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”

    “I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”

    The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More

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