Batteries are fully powered on this campaign launching Lexus’ electric vehicles, Jason and Alba from Réalité inject energy into the brand’s vitalising adventure in a CANADA Los Angeles campaign, made in collaboration with Team One.
Réalité’s vision and a pinch of clever production solve the puzzle by shooting the cars in LA and the sets in Bulgaria – and seamlessly stitches them together.
Art directed by Nathan Parker, it shows how Lexus cars are powered by electricity and human energy. From playing the drums and tennis to dancing, sparks of movement race through the lively sets.
Lexus came to us with a challenging budget and a conceptual idea. Through Réalité’s vision and CANADA ́s clever production approach, we solved the puzzle by shooting the cars in LA and the sets in Bulgaria – and seamlessly stitching them together.
- Watch LEXUS "Electrified" here: https://canadacanada.com/lexus-electrified/ (full credits list upon request)
- Réalité's previous work: https://canadacanada.com/directors/realite/
