A refrigerator magnet alerts social networks every time the fridge has an unscheduled opening; journalist Erika Palomino already installed one
A refrigerator magnet alerts the social networks every time the fridge has an unscheduled opening; journalist Erika Palomino already installed one of the first models in her home.nnRefrigerator raiders are on the verge of extinction. JWT, in partnership with Vetor Zero / Lobo and 14bits, creates the Virtual Fridge Lock®, a refrigerator magnet that sets off an alert on the social network of the user of the device. The purpose is to alert friends every time the refrigerator is opened in off hours, between 11 p.m. and 5 a.m..nnFor JWT’s Creative Director, Ricardo John, “What other people say is what matters. So why not get help from other people to keep us on track? Who wants to be monitored by friends every time they open the refrigerator for a late-night snack?”nnThe product was developed by Meta Real, an eating rehab and weight loss method that has been around for over 25 years, and is used exclusively by people that adhered to the method.nnThe first 100 models of the Virtual Fridge Lock® are already in use, including one of them being used by journalist Erika Palomino who will have, in addition to her friends, thousands of followers ready to pull her ears every time she raids the refrigerator.nn
nView work online at YouTube here.nnCreditsnnAGENCY: JWTnTITLE OF WORK: Virtual Fridge LocknnADVERTISER: Meta RealnPRODUCT: Meta RealnCAMPAIGN: NonnAirdate: 26/04/2012nnNUMBER OF SITES USED: 2nCOUNTRY(IES) OF IMPLEMENTATION: BrazilnEXECUTIVE CREATIVE DIRECTOR: Roberto Fernandez, Ricardo JohnnCREATIVE DIRECTOR: Roberto Fernandez, Ricardo JohnnCOPYWRITER: Fernando Duarte, Ricardo JohnnART DIRECTOR: Gabriel Gariba, Roberto FernandeznDIGITAL PRODUCER: Rodrigo AlberininILLUSTRATION: Roberto FernandeznPHOTOGRAPHER: Régis FernandeznAccount manager/supervisor: Fernanda Antonelli, Luciana Rodrigues e Yves RodriguesnMedia: Ezra GeldnPlanner: Fernand AlphennGraphic producer: Flávio Schaefer, Flavio Colella, Maira Chinaglia nAdvertiser supervisor: Mariella ZucconnProducer: Vetor Zero, GataCine, 14 BitsnSound producer: YBnDIRECTOR: Marcelo Galvão Contact:Daniela Domingues GIUSTI Contact Daniela via email
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More