A refrigerator magnet alerts the social networks every time the fridge has an unscheduled opening; journalist Erika Palomino already installed one of the first models in her home.nnRefrigerator raiders are on the verge of extinction. JWT, in partnership with Vetor Zero / Lobo and 14bits, creates the Virtual Fridge Lock®, a refrigerator magnet that sets off an alert on the social network of the user of the device. The purpose is to alert friends every time the refrigerator is opened in off hours, between 11 p.m. and 5 a.m..nnFor JWT’s Creative Director, Ricardo John, “What other people say is what matters. So why not get help from other people to keep us on track? Who wants to be monitored by friends every time they open the refrigerator for a late-night snack?”nnThe product was developed by Meta Real, an eating rehab and weight loss method that has been around for over 25 years, and is used exclusively by people that adhered to the method.nnThe first 100 models of the Virtual Fridge Lock® are already in use, including one of them being used by journalist Erika Palomino who will have, in addition to her friends, thousands of followers ready to pull her ears every time she raids the refrigerator.nn
nView work online at YouTube here.nnCreditsnnAGENCY: JWTnTITLE OF WORK: Virtual Fridge LocknnADVERTISER: Meta RealnPRODUCT: Meta RealnCAMPAIGN: NonnAirdate: 26/04/2012nnNUMBER OF SITES USED: 2nCOUNTRY(IES) OF IMPLEMENTATION: BrazilnEXECUTIVE CREATIVE DIRECTOR: Roberto Fernandez, Ricardo JohnnCREATIVE DIRECTOR: Roberto Fernandez, Ricardo JohnnCOPYWRITER: Fernando Duarte, Ricardo JohnnART DIRECTOR: Gabriel Gariba, Roberto FernandeznDIGITAL PRODUCER: Rodrigo AlberininILLUSTRATION: Roberto FernandeznPHOTOGRAPHER: Régis FernandeznAccount manager/supervisor: Fernanda Antonelli, Luciana Rodrigues e Yves RodriguesnMedia: Ezra GeldnPlanner: Fernand AlphennGraphic producer: Flávio Schaefer, Flavio Colella, Maira Chinaglia nAdvertiser supervisor: Mariella ZucconnProducer: Vetor Zero, GataCine, 14 BitsnSound producer: YBnDIRECTOR: Marcelo GalvãoDaniela Domingues GIUSTI Contact Daniela via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More