A refrigerator magnet alerts the social networks every time the fridge has an unscheduled opening; journalist Erika Palomino already installed one of the first models in her home.nnRefrigerator raiders are on the verge of extinction. JWT, in partnership with Vetor Zero / Lobo and 14bits, creates the Virtual Fridge Lock®, a refrigerator magnet that sets off an alert on the social network of the user of the device. The purpose is to alert friends every time the refrigerator is opened in off hours, between 11 p.m. and 5 a.m..nnFor JWT’s Creative Director, Ricardo John, “What other people say is what matters. So why not get help from other people to keep us on track? Who wants to be monitored by friends every time they open the refrigerator for a late-night snack?”nnThe product was developed by Meta Real, an eating rehab and weight loss method that has been around for over 25 years, and is used exclusively by people that adhered to the method.nnThe first 100 models of the Virtual Fridge Lock® are already in use, including one of them being used by journalist Erika Palomino who will have, in addition to her friends, thousands of followers ready to pull her ears every time she raids the refrigerator.nn
nView work online at YouTube here.nnCreditsnnAGENCY: JWTnTITLE OF WORK: Virtual Fridge LocknnADVERTISER: Meta RealnPRODUCT: Meta RealnCAMPAIGN: NonnAirdate: 26/04/2012nnNUMBER OF SITES USED: 2nCOUNTRY(IES) OF IMPLEMENTATION: BrazilnEXECUTIVE CREATIVE DIRECTOR: Roberto Fernandez, Ricardo JohnnCREATIVE DIRECTOR: Roberto Fernandez, Ricardo JohnnCOPYWRITER: Fernando Duarte, Ricardo JohnnART DIRECTOR: Gabriel Gariba, Roberto FernandeznDIGITAL PRODUCER: Rodrigo AlberininILLUSTRATION: Roberto FernandeznPHOTOGRAPHER: Régis FernandeznAccount manager/supervisor: Fernanda Antonelli, Luciana Rodrigues e Yves RodriguesnMedia: Ezra GeldnPlanner: Fernand AlphennGraphic producer: Flávio Schaefer, Flavio Colella, Maira Chinaglia nAdvertiser supervisor: Mariella ZucconnProducer: Vetor Zero, GataCine, 14 BitsnSound producer: YBnDIRECTOR: Marcelo GalvãoDaniela Domingues GIUSTI Contact Daniela via email
Agency Source Joins Forces With #BidforLA To Support LA’s Production Community
Today, Agency Source, the newly launched business development platform for ad agencies and production companies, announced its partnership with #BidforLA, an initiative designed to support Los Angeles’ advertising production community as it recovers from the recent wildfires. LA is home to some of the world’s top talent, many of whom have been severely impacted by the fires. #BidforLA encourages production companies, filmmakers, and creatives to prioritize LA-based businesses, crews, and services when bidding on projects. Submitting a bid for Los Angeles—whether or not other locations are being considered—helps keep the city competitive and generates crucial work for local talent. The initiative aims to strengthen the local industry, create jobs, and reinforce LA’s position as a global leader in creative production. Agency Source has teamed up with #BidforLA to provide a comprehensive platform that connects production teams with essential resources in Los Angeles, offering a curated list of trusted local providers, including production companies, post houses, and independent production representatives. The list is living and breathing and will stay live and up-to-date as more companies are added. View the full production list HERE . Agency Source CEO Ross MacRae states, “As soon as we were asked to participate, we said yes immediately. We proudly support the businesses and individuals affected by the LA fires. We aim to help all production studios in the area bounce back and thrive again.” Notes co-founder Veronica Lombardo, “When envisioning a resource... Read More