A refrigerator magnet alerts the social networks every time the fridge has an unscheduled opening; journalist Erika Palomino already installed one of the first models in her home.nnRefrigerator raiders are on the verge of extinction. JWT, in partnership with Vetor Zero / Lobo and 14bits, creates the Virtual Fridge Lock®, a refrigerator magnet that sets off an alert on the social network of the user of the device. The purpose is to alert friends every time the refrigerator is opened in off hours, between 11 p.m. and 5 a.m..nnFor JWT’s Creative Director, Ricardo John, “What other people say is what matters. So why not get help from other people to keep us on track? Who wants to be monitored by friends every time they open the refrigerator for a late-night snack?”nnThe product was developed by Meta Real, an eating rehab and weight loss method that has been around for over 25 years, and is used exclusively by people that adhered to the method.nnThe first 100 models of the Virtual Fridge Lock® are already in use, including one of them being used by journalist Erika Palomino who will have, in addition to her friends, thousands of followers ready to pull her ears every time she raids the refrigerator.nn
nView work online at YouTube here.nnCreditsnnAGENCY: JWTnTITLE OF WORK: Virtual Fridge LocknnADVERTISER: Meta RealnPRODUCT: Meta RealnCAMPAIGN: NonnAirdate: 26/04/2012nnNUMBER OF SITES USED: 2nCOUNTRY(IES) OF IMPLEMENTATION: BrazilnEXECUTIVE CREATIVE DIRECTOR: Roberto Fernandez, Ricardo JohnnCREATIVE DIRECTOR: Roberto Fernandez, Ricardo JohnnCOPYWRITER: Fernando Duarte, Ricardo JohnnART DIRECTOR: Gabriel Gariba, Roberto FernandeznDIGITAL PRODUCER: Rodrigo AlberininILLUSTRATION: Roberto FernandeznPHOTOGRAPHER: Régis FernandeznAccount manager/supervisor: Fernanda Antonelli, Luciana Rodrigues e Yves RodriguesnMedia: Ezra GeldnPlanner: Fernand AlphennGraphic producer: Flávio Schaefer, Flavio Colella, Maira Chinaglia nAdvertiser supervisor: Mariella ZucconnProducer: Vetor Zero, GataCine, 14 BitsnSound producer: YBnDIRECTOR: Marcelo GalvãoDaniela Domingues GIUSTI Contact Daniela via email
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More