A refrigerator magnet alerts the social networks every time the fridge has an unscheduled opening; journalist Erika Palomino already installed one of the first models in her home.nnRefrigerator raiders are on the verge of extinction. JWT, in partnership with Vetor Zero / Lobo and 14bits, creates the Virtual Fridge Lock®, a refrigerator magnet that sets off an alert on the social network of the user of the device. The purpose is to alert friends every time the refrigerator is opened in off hours, between 11 p.m. and 5 a.m..nnFor JWT’s Creative Director, Ricardo John, “What other people say is what matters. So why not get help from other people to keep us on track? Who wants to be monitored by friends every time they open the refrigerator for a late-night snack?”nnThe product was developed by Meta Real, an eating rehab and weight loss method that has been around for over 25 years, and is used exclusively by people that adhered to the method.nnThe first 100 models of the Virtual Fridge Lock® are already in use, including one of them being used by journalist Erika Palomino who will have, in addition to her friends, thousands of followers ready to pull her ears every time she raids the refrigerator.nn
nView work online at YouTube here.nnCreditsnnAGENCY: JWTnTITLE OF WORK: Virtual Fridge LocknnADVERTISER: Meta RealnPRODUCT: Meta RealnCAMPAIGN: NonnAirdate: 26/04/2012nnNUMBER OF SITES USED: 2nCOUNTRY(IES) OF IMPLEMENTATION: BrazilnEXECUTIVE CREATIVE DIRECTOR: Roberto Fernandez, Ricardo JohnnCREATIVE DIRECTOR: Roberto Fernandez, Ricardo JohnnCOPYWRITER: Fernando Duarte, Ricardo JohnnART DIRECTOR: Gabriel Gariba, Roberto FernandeznDIGITAL PRODUCER: Rodrigo AlberininILLUSTRATION: Roberto FernandeznPHOTOGRAPHER: Régis FernandeznAccount manager/supervisor: Fernanda Antonelli, Luciana Rodrigues e Yves RodriguesnMedia: Ezra GeldnPlanner: Fernand AlphennGraphic producer: Flávio Schaefer, Flavio Colella, Maira Chinaglia nAdvertiser supervisor: Mariella ZucconnProducer: Vetor Zero, GataCine, 14 BitsnSound producer: YBnDIRECTOR: Marcelo GalvãoDaniela Domingues GIUSTI Contact Daniela via email
Liz Charky Directs a Playful and Reflective Video For Henry Hall’s “Tiny Door”
Directed by Liz Charky, the music video for Henry Hall’s ‘Tiny Door’ is a playful and profound exploration of the song’s intriguing perspective on love. Silly moments and serious heartbreak are skillfully weaved together in a series of cheeky, dreamy, profound, and sometimes psychedelic scenes. “I am a huge fan of love songs that have an unusual, hyper-specific perspective on love,” says Hall. “That’s what I wanted to do with ‘Tiny Door.’ It’s about loving someone unconditionally while recognizing that love is something that isn’t always straightforward — I think that’s something we all attempt to come to terms with in our lives. I thought it was a unique yet universal detail about love and therefore an intriguing subject matter for a song. Even though the song is a ballad at its core, it still has a lighthearted sense of humor to it — that’s really portrayed well by Liz, and Ellin Aldana, our cinematographer.” Charky explains, “When I first listened to the song, I felt it was a love song full of longing with a kind of wishful melancholy. As I spoke with Henry about his intention behind the lyrics and sound, I was assured that I'd need to explore heartbreak in a nuanced way – with a degree of levity and playfulness. For me, falling in and out of love runs the full course of human expression. Love and heartbreak can be so emotionally intense and sometimes lonely, other times quite goofy or liberating. In developing the concept, I focused on both the literal and figurative ways that falling in and out of love might look like. So, you see Henry and co-star Franny Arnautou falling, flying, dancing, raging, winking, smiling, and... Read More