Digital studio (www.radium.com)“>Radium/(www.reelfx.com)“>Reel FX, Santa Monica/Dallas spins mock-political propaganda in this series of six :30 spots for Farmer John’s 2010 campaign to make the Farmer John Bacon Wrapped Hot Dog the Official Hot Dog of Los Angeles. The spots, out of Mendelsohn Zien Advertising, L.A., include “Important“, “Hot Dog Party”, “Commies”, “Apocalypse”, “Other Cities“, and “Mission Accomplished” – all designed to parody the political ad campaigns of today.nnWorking in After Effects, as well as Adobe Photoshop and Illustrator, the process began with an offline edit from Cosmo Street’s Asako Ushio. The (www.radium.com)“>Radium/(www.reelfx.com)“>Reel FX team, led by Creative Director Limbert Fabian, was asked to embrace the dramatic timing and graphic look of real political advertising television campaigns, and take them to a new level with animated, dynamic transitions and motivational motion graphics. The team drew inspiration from real political ads as well as programs like "The Colbert Report," which played in the background while designers Arpine Aleksanyan and Kyle McCauley worked. The final spots are a hilarious, hyper-serious, tongue-in-cheek take on the political ads we know and (sometimes) love. To cast your vote for the Farmer John Bacon Wrapped Hot Dog, visit: http://votelahotdog.org/vote/ by November 2. For every vote received, Farmer John will donate a pound of food to a Los Angeles-area food bank. nn
nnnnCredits: nClient: Farmer JohnnTitle: “Important” :30, “Hot Dog Party” :30, “Commies” :30, “Apocalypse” :30, “Other Cities” :30, “Mission Accomplished” :30nAirdate: Currently airingnDesign & VFX Company: (www.radium.com)“>Radium/(www.reelfx.com)“>Reel FX, Santa Monica/DallasnExecutive Producer: Dan BryantnProducer: Linda JacksonnCreative Director: Limbert FabiannDesigner/Animator: Arpine AleksanyannAnimator: Kyle McCauleynEditorial Company: Cosmo Street, L.A.nEditor: Asako UshionDP: Lew RobertsonnAgency: Mendelsohn Zien Advertising, L.A.nProducer: Kara FromhartnAssociate Producer: Alison McMahonnSenior Copywriter: Shelley ChidleynSenior Art Director: Laura LebelnCopywriter: Brian JonesnArt Director: Aaron SancheznBusiness Manager: Bridget MerrillnnAbout (www.radium.com)“>Radiumn(www.radium.com)“>Radium ((www.radium.com)), the commercial arm of (www.reelfx.com)“>Reel FX Creative Studios ((www.reelfx.com)), is an evolving artist-driven studio that includes filmmakers, artists and designers focused on creativity and innovative solutions. We embrace a shared creative role with our clients from script to screen. Our VFX background and CG expertise provide us with a strong technological foundation on which we build groundbreaking work, including stereoscopic 3D projects, for the expanding world of advertising.Virginia Scripps Press Kitchen (310) 392-6682
STORY Director Alison Roberto Finds The “Golden Touch” For New Ferrero Rocher® Holiday Ad Starring Actress Jennifer Love Hewitt
‘Tis the season for Ferrero Rocher® candies on your holiday table, as lovingly depicted in the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt. The campaign was created by agency Edelman and is currently airing nationally. Click here to see “Add Your Golden Touch” spot. You can also click here to see it on Ferrero Rocher’s website and Instagram. “I have been a big Jennifer Love Hewitt fan my entire life – my best friend and I watched ‘Can’t Hardly Wait’ several hundred times,” Roberto says, ”needless to say, I was excited to work with her. Jennifer was so much fun to be with on set. She’s super ‘real,’ kind, and extremely funny. We had a great day together. She was collaborative and nailed her performances with ease. We bonded while talking about our young sons and the inherent challenges of being a working Mom.” The spot is lit with stunning elegance, bathed in a golden hue that... Read More